Kiki Ikram Rosell
Kiki Ikram Rosell at Daytona Toyota

Kiki Ikram Rosell

F&I Manager

Daytona Toyota

451 N Nova Road
Daytona Beach, FL 32114

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4.8
523 Reviews

Dealership Experience

10 yrs, 6 mos

Industry Experience

10 yrs, 6 mos

Employee Video

4.8

523 Reviews

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523 Reviews of Kiki Ikram Rosell

June 08, 2026

Dealership Rating
Employee Rating

Faron was great. Very knowledgeable and helpful. Not pushy and helped make a good decision. One of the better salesman I’ve experienced. More

by MEADORJD
Recommend Dealer
Yes

Other Employees Tagged: Faron Gallon

Jun 08, 2026

Daytona Toyota responded

Faron is the kind of person who makes a big decision feel a whole lot easier. We're grateful you gave us the chance to earn your business, and we'll be sure to share your shoutout with him!

June 07, 2026

Dealership Rating
Employee Rating

very nice and professional place to buy a car pr truck. salesperson was very nice and professional at the same time,answering my questions and showing me everything I needed to see More

by FREDSHEALEY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Jun 08, 2026

Daytona Toyota responded

What a treat to hear about your experience with us! Our team loves making sure you have all the info you need to feel confident in your choice. We can't wait to welcome you back for any future adventures on the road!

June 06, 2026

Dealership Rating
Employee Rating

Our initial buying experience with Daytona Toyota was genuinely great. Even though we completed the entire process by email and telephone, Po was responsive, helpful, and made the remote purchase feel sm More

by Nestletea
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Pouniu Laupepa , Patrick Morris - Sales Manager - Very Poor Experience

Jun 08, 2026

Daytona Toyota responded

We truly appreciate you sharing your experience with us, and we understand how disappointing it is when expectations set during the sales process are not met afterward. It's clear that the communication and follow-through you encountered did not align with the high standards we strive for, and we sincerely apologize for any frustration this has caused. We want to ensure that your concerns are addressed properly, so please feel free to reach out to Jeff Ruda at 386-291-4923.

Jun 12, 2026

Nestletea responded

I have now sent two emails to Jeff Ruda, with no response: 6/11/2026 Hi Mr. Ruda, I’m reaching out again as I have not yet received a response to my previous message. I want to ensure my email did not get overlooked, as the concerns I raised still require review and follow‑up. To clarify, we did ultimately receive the signed WE OWE documenting the lifetime hybrid battery and hybrid components coverage. However, the issues surrounding how that warranty was represented during the sales and financing process — along with the unresolved Drive Connect provisioning and the lack of accurate information regarding GAP coverage through Space Coast Credit Union — remain unaddressed. As mentioned in my earlier email, Toyota Connected Services confirmed that the Drive Connect trial simply needs to be provisioned by the dealership, yet this has still not been completed. Additionally, the discrepancy between what was repeatedly promised during the sales process and what was actually included in the official paperwork is something we would like properly reviewed. Since we were directed to contact you after posting our DealerRater review, I want to ensure you have had the opportunity to look through the full correspondence between myself, Po, Kiki, and Patrick. These issues are important to us, and we would appreciate confirmation that they are being reviewed and will be addressed appropriately. Thank you, 6/8/2026 Hi Mr. Ruda, I'm reaching out as a follow-up to the message I shared regarding our recent experience with Daytona Toyota. I was asked to contact you directly after posting my review on DealerRater.com, so I wanted to ensure you received the full context and have everything needed to review the situation thoroughly. The review is below this follow-up email and has all concerns stated. Our initial buying experience was genuinely great. Even though the entire purchase was completed remotely by email and phone, Po was responsive, helpful, and made the process smooth. He also immediately mailed the missing USB cables for the new vehicle, which we appreciated. Unfortunately, everything after the paperwork was finalized has been a very different experience. The primary reason we chose Daytona Toyota over Beaver Toyota was the promise of a lifetime warranty on the hybrid battery and hybrid components for our new RAV4 Hybrid. This was repeatedly emphasized during the sales process. However, when we reached the financing stage with Kiki Rosell, the promised warranty paperwork did not exist, and nothing in the documents reflected what we had been assured. While we appreciated her securing the teacher-discounted rate through Space Coast Credit Union, the lack of transparency around GAP coverage was frustrating—especially since SCCU offers the same coverage for $499 compared to the dealership’s $1,500 product. We also encountered issues with Drive Connect. Toyota Connected Services confirmed that the trial simply needed to be provisioned by the dealership, which aligned with what Po told us. Instead, we received a dismissive and incorrect response stating we needed to physically come into a dealership, contradicting both Toyota Connected Services and Po. This issue remains unresolved. Communication after the sale was another major concern. Despite multiple attempts to follow up, we did not receive timely responses from Patrick Morris. It took several days before we finally received a signed WE OWE form for the lifetime hybrid battery and components coverage—something that should have been provided upfront. Additionally, the dealership continues to promise a lifetime hybrid battery warranty with no limitations, even though this is not reflected in the final paperwork. This appears to be a recurring sales tactic, and it was repeatedly emphasized to us that Daytona Toyota is the only dealership offering it. Given all of this, I would appreciate follow-up once you have reviewed all correspondence between myself, Po, Kiki, and Patrick. I want to ensure that the concerns are fully understood and addressed appropriately. Thank you for your time.

June 03, 2026

Dealership Rating
Employee Rating

They went above and beyond for me. I am so grateful for all who helped make the deal happen. Incredible experience. More

by candice.peiffer9363
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Kyle Golla

Jun 04, 2026

Daytona Toyota responded

What a fantastic way to make our day! It sounds like our team really nailed it in making your experience stand out. We're always here to keep the good times rolling, so come back and see us anytime!

May 28, 2026

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Everyone went above and beyond to make sure I was comfortable. They are all so kind and the car I got is amazing 10 out of 10 highly recommend More

by robinson2367
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jimmy Wilkes, Dylan Bouchard , Quincy Robinson

May 29, 2026

Daytona Toyota responded

It's wonderful to hear that our team rolled out the red carpet for you! We’re thrilled you love your new ride. A perfect score deserves a celebration. Whenever you need us, we’ll be right here, ready to keep the good times going!

May 22, 2026

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They got me in fast and took great care of me! ! It was a great experience. More

by babyhooie4
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Ryan King

May 26, 2026

Daytona Toyota responded

That's the perfect combo for a visit here! We're thrilled you had such a positive experience with us, and we can’t wait to keep that momentum going. Whenever you need us, we’ll be ready to help!

May 22, 2026

Dealership Rating
Employee Rating

I own toyota cars since 2001 this is by far the best combine customer service I have received very good courteous staff thanks I wish I can send toyota a email More

by Isaac
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: K'Jorn Simmons

May 26, 2026

Daytona Toyota responded

It sounds like you've been on a Toyota journey for quite some time, Isaac! We’re thrilled to hear that our team made such a positive impression on you. Your experience is exactly what we strive for, and we’ll be here whenever you need us again!

May 11, 2026

Dealership Rating
Employee Rating

Everyone was very nice, explained the product well. And what was unclear was explained. I love my Toyota More

by caroltodd909
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Seymour Small , Todd- Administrator

May 14, 2026

Daytona Toyota responded

We love hearing that! Getting clear answers can make all the difference, especially when it comes to finding the right ride. Enjoy every moment with your new Toyota. It’s bound to bring some fun adventures your way!

May 07, 2026

Dealership Rating
Employee Rating

James provided an excellent experience from start to finish. I clearly communicated my concerns, needs, and expectations, and he listened attentively while addressing each one. He was able to get me int More

by cccarrechristian
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: James Mosher

May 14, 2026

Daytona Toyota responded

James is definitely a rock star around here! It’s fantastic to hear how he tuned into your needs and made the process feel effortless. The Tacoma is a great choice! We can’t wait to hear about your adventures in it!

May 05, 2026

Dealership Rating
Employee Rating

Kayle is a great salesperson. Very responsive, very knowledgeable and willing to go out of her way for you. She is a gem. Kiki I have known for years and embodies a trusted fina More

by jimvernarsky
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Steve Robinson , Kaley I

May 14, 2026

Daytona Toyota responded

Kayle and Kiki are truly a dynamic duo! Their dedication to making sure you feel valued and informed is what we love to see in our team. It sounds like you had a fantastic experience, and we can't wait to help you again!

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