DealerRater Privacy Policy

Last updated January 29, 2020

Thank you for visiting (the "Site"). DealerRater was founded in 2002 as the first car dealer review website worldwide. Our Site is part of the DealerRater network and is operated by DR Media Holdings, LLC ("DealerRater"). The "Site" also includes any version of this Site that is optimized or configured for use by mobile computing devices such as smartphones and tablets, as well as mobile applications.

By using the Site, you hereby agree that you are at least eighteen (18) years of age and you acknowledge that you have read and agree to be bound by this Privacy Policy, the DealerRater Terms of Use and the California and Nevada Privacy Notice.

We take your privacy seriously, and work to ensure the security and confidentiality of the personal information you provide to us. Please read this Policy to learn more about how we protect your privacy before using this Site or submitting your personal information. By using this Site or submitting personal information, you consent to the collection, use, and disclosure of your personal information (as defined below) in accordance with the practices described herein. If you do not agree with these terms, do not use this Site or provide any personal information to us.

What Information We Collect
DealerRater collects personal information relevant to your use and the operation of the Site, including but not limited to your name, mailing address, phone number (including mobile phone number), e-mail address, geographic location as may be associated with a Submission or Dealer Review, and payment information (including credit card numbers) ("Personal Information"). We may also collect certain non-personally identifiable information when you visit our Site or use our applications, such as the type of browser and operating system you are using, your IP address, your device identifiers, your Internet or wireless service provider, pages viewed or otherwise visited on the Site, and location-based information.

How We Use Your Personal Information
Personal Information and other collected information may be used to fulfill requests on your behalf, customize your experience, or provide you with information that may be of interest to you. DealerRater may also use your Personal Information to operate and facilitate your use of the Site, including but not limited to internal review, to improve the content of the Site, to verify or enforce compliance with the policies governing our Site and applicable laws, to protect against misuse or unauthorized use of the Site, deliver correspondence, communications, or services that you request, and to solicit your feedback. DealerRater does not store your payment information and will only use it for processing.

With Whom We Share Your Personal Information
DealerRater will not sell your Personal Information to third parties. In an effort to display offers that may be of interest to you, we have relationships with other companies that we allow to place ads on our Site. As a result of your use of the Site, such ad server companies may collect information such as your domain type, IP address and clickstream information. DealerRater may engage third parties to help us provide the Site and manage our business, although these organizations are subject to confidentiality obligations and may only use your Personal Information for the purposes DealerRater defines. We may analyze your Personal Information and non-personally identifiable information in aggregate form which does not identify you personally. We may share this aggregate data with our affiliates, agents, advertisers, manufacturers, and business partners. We may also disclose aggregated user statistics to current and prospective business partners and to other third parties for other lawful purposes. We may share, disclose, or provide your Personal Information to third parties: (i) when required to combat fraud or to protect our interests; (ii) to enforce the Privacy Policy or the applicable Terms of Use, Terms of Service, or API license grant; (iii) when required to do so by law or in response to legal process or lawful requests, including from law enforcement or government agencies; (iv) within and among our affiliates and subsidiaries; or (v) as part of a merger, sale of a business, sale of assets, or dissolution.

We may use how you browse and shop in order to show you ads for DealerRater or our advertising partners that are more relevant to your interests. We may use cookies and other information to provide relevant interest-based advertising to you. Interest-based ads are ads presented to you based on your browsing behavior in order to provide you with ads more tailored to your interests. These interest-based ads may be presented to you while you are browsing our site or third-party sites not owned by DealerRater.

We belong to ad networks that may use your browsing history across participating websites to show you interest-based advertisements on those websites. Currently, our Site does not recognize if your browser sends a “do not track” signal or similar mechanism to indicate you do not wish to be tracked or receive interest-based ads. You can opt-out of receiving interest-based ads from us by Contact Us and provide your full name and applicable account information, along with your request for opting out. Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop.

In addition to the sharing described elsewhere in this Policy, we will share personal information with companies, dealers, organizations or individuals outside of DealerRater when we have your consent to do so.

Dealership Accounts
Accounts belonging to dealerships may privately contact reviewers through our site on items related to a consumer review. When dealers make such contact, email addresses are not provided to either party without prior consent. DealerRater facilitates the interaction through the DealerRater platform. How You Can Access or Correct Your Personal Information You can generally access, review and update your Personal Information by logging in to your My Account page here and making the necessary changes. If you have any difficulty doing so or have other questions about the Personal Information we hold about you, please contact us at To protect your privacy, we and our authorized employees and agents will take reasonable steps to verify your identity before granting you access to or making corrections to your Personal Information.

How We Protect Your Personal Information
We take reasonable steps to protect your Personal Information in our custody or control from unauthorized access, use and disclosure, using security measures that are appropriate having regard to the sensitivity of the information. Our employees are trained and required to abide by our Privacy Policy. Unfortunately, however, due to the nature of the Internet it is impossible to guarantee the security of your information.

Children's Privacy
DealerRater is very concerned about protecting the privacy of children. DealerRater does not intend to collect any personally identifiable information from children under 13 years old or knowingly distribute such information. Children under 13 are not permitted to use the Site, and we request that children under 13 not submit any Personal Information to DealerRater. If a child under 13 has provided DealerRater with Personal Information, the parent or guardian of that child should contact DealerRater immediately Contact Us to delete this information from our files.

External Links
Where any links found on the Site link to pages not belonging to DealerRater, those external pages are not governed by this Privacy Policy. We recommend that you read the privacy statements posted on those other pages to understand their procedures for collecting, using, and disclosing Personal Information.

Amendment to this Privacy Policy
We reserve the right to update and periodically amend this Privacy Policy at our discretion and at any time. If we make changes to this Statement, amendments will be posted online and the date of update will be included. Your continued use of and its affiliated sites after any such update indicates your agreement to the same.

Opt Out
You may opt out of receiving communications from DealerRater and our affiliates if you Contact Us and provide your full name and applicable account information, along with your request for opting out.

Special Provisions for Canadian Residents
If you are located in Canada, the following provisions apply:

CHOICE OF LANGUAGE. The parties have expressly requested that this Agreement and any ancillary documents be drafted in the English language. Les parties aux présentes ont expressément requis que la présente convention et tous les documents y afférant soient rédigés en langue anglaise

EMAIL CONSENT. You agree to receive electronic newsletters, marketing and promotional materials from, 300 S. Riverside, Chicago, IL 60606 (,,,,, (800.266.9455) via facsimile, email, and otherwise, and containing information on its products or services; Customer understands that it may withdraw this consent at any time.

Notice to EU/European Site Visitors
This site is intended for use solely in the United States and Canada by U.S. and Canadian residents. We make no claims that the site is appropriate for use outside of the United States or Canada. We do not knowingly collect or solicit personal information from residents of the European Union. If you believe that we may have any information from or about an EU resident, please email us at No information should be submitted to or posted by any EU resident.

Notice to International Site Visitors (Non-EU)
If you are located outside of the United States, any Personal Information provided to us will be transferred to servers located in the United States and such other countries as designated by DealerRater and will be governed by applicable United States or such other laws and regulations. You consent to such transfer and storage of your Information to the United States and otherwise and in accordance with this Privacy Policy.

Notice to California Residents – Your California Privacy Rights
If you are a California or Nevada resident, state law may provide you with additional rights regarding our use of your personal information. To learn more about your California or Nevada privacy rights, please visit DealerRater’s California and Nevada Privacy Notice.

DealerRater uses "cookies" and other technologies to collect data that enables us to better understand and improve the usability, performance and effectiveness of the Site. Cookies are files sent to your browser and stored on your computer. If you do not want DealerRater to send cookies to your browser, you can set your browser options to reject cookies or notify you when a web site tries to put a cookie into your browser software. Rejecting cookies may affect your ability to use some features of the Site. We use Google Analytics, a web analytics service provided by Google, Inc. (“Google”) to collect certain information relating to your use of the Site. Google Analytics uses “cookies”, which are text files placed on your computer, to help the Site analyze how users use the site. You can find out more about how Google uses data when you visit our Site by visiting “How Google uses data when you use our partners' sites or apps”, (located at We may also use Google Analytics Advertising Features to provide you with interest-based advertising based on your online activity. For more information regarding Google Analytics please visit Google's website, and pages that describe Google Analytics, such as To learn more about interest-based advertisements and your opt-out rights and options, visit the Digital Advertising Alliance and the Network Advertising Initiative ( and Please note that if you choose to opt out, you will continue to see ads on our Site, but they will not be based on how you browse and shop. DealerRater gathers general information about visits to the Site. DealerRater uses this information to understand traffic on the Site, provide you with technical support, improve the Site, and provide the best online experience possible for our Users.

Collection of Information by Third Parties
As noted above, affiliates, third parties who place advertisements on this website, and other third-party service providers may collect and use information about your visits to and use of this website through the use of cookies, web beacons and other similar technologies. For example, we may work with companies that collect statistical information regarding site usage and provide related analytical services. We may work with third-party advertising companies that use cookies and web beacons to serve advertisements when you come to the site and to generate statistics and metrics related to the delivery of such advertisements. We also may work with third-party advertising platforms and networks that use cookies, web beacons and other technologies to collect non-personally identifiable information about your visits to and interactions with this site and other websites in order to provide targeted communications and other advertisements.

Third-party service providers may also collect information from your devices and may combine personal and non-personal information about you with information from other sources including your visits to this and other websites, mobile websites and/or mobile applications across your various devices.

IIf you would like to obtain more information about the practices of some of these parties, or if you would like to make choices about their use of your information, please click here:

More information and additional consumer choice options may be found at this link:

Information and additional consumer choice options regarding mobile device tracking may be found at these links (or successor URLs):

IDFA limit ad tracking:

AAID reset and opt-out:

Contact Information
For general questions, you may email us at or use our Online Contact Us form.

If you have any questions or comments about these Terms of Use, our Privacy Policy or California & Nevada Privacy Notice, the ways in which we collect and use your personal information, your choices and rights regarding such use, or wish to exercise your rights under California, Nevada or other state law, please do not hesitate to contact us at:
     Phone: 800.266.9455

Finally, you may also mail us at:, LLC
     300 S Riverside Plaza Suite 1000
     Chicago, IL 60606

©2020 DR Media Holdings, LLC, 300 S Riverside Plaza Suite 1000, Chicago, IL 60606

Last Updated — January 29, 2020