I recently bought a brand new 2020 Hyundai Tucson here and I had an extremely unpleasant experience, especially towards the end.
I only visited this dealership because they had listed a silver ultimate trim as being available online and a sales rep confirmed by text that it was available. They don't let you test drive the ultimate trim, so I never saw it in person. After the test drive of a lesser trim, we talk numbers and they ask me to put down a $1500 deposit to secure the vehicle. After my deposit is when they tell me they don't actually have a silver one. But they assure me they can get a silver one within 3 days from neighboring dealerships.
So I carry on with the deal. They strongly urge me to buy winter tires on rims through them for nearly $1500 after taxes (more on that later). There were also accessories I wanted such as clear film for the front, back and door pockets, and I later learned they over charged me by a lot compared to the Hyundai Canada online pricing. I then went to meet the fiance manager to sign papers, and this was the most unpleasant experience of the buying process. He was very pushy and had a hard time taking no thanks as an answer for all the incredibly expensive aftermarket stuff he was selling. I managed to survive without buying any of his extras.
After signing the bill of sale is where it went sour. The finance manager moreso but also the sales rep were bad at returning calls, texts and email queries. Finally 2 weeks later they tell me my car has "landed" and I can pick it up when they initially told me in person it'd be 3 days max.
After picking up the car, I noticed an issue with the window tint, that I'd paid them for. The sales rep brushed it off and eventually ignored my queries. The winter tires arrived one week after my car did, and the sales rep promised to deliver it, and never did so I had to pick it up. The winter tires were a non familiar name (Farroad Frd79), and at a cost of nearly $1500, I could've gotten brand names such as Michelin.
In my experience of buying a brand new car, I feel I was misled about a car being available when it wasn't. I also feel the finance manager was highly disrespectful in being pushy with his aftermarket products. I also think the dealership as a whole did not care about me as a customer anymore or feel the need to communicate after the bill of sale was signed.