Dominic's journey in the automotive industry began in 1996 when he joined Phil Walker Ford, which eventually became Barrie Ford. At the age of 21, Dominic approached the dealership with enthusiasm and was given the opportunity to work as a salesperson. In 2017, Dominic decided to enhance his skills and knowledge in dealership management by attending the Georgian Automotive Dealership Management program. This educational experience provided him with valuable insights and strategies to excel in his career. In 2019, Dominic moved to Welland Toyota, another dealership under the AutoIQ umbrella, where he assumed the role of Managing Partner. He led and served the team at Welland Toyota, bringing his expertise and dedication to the dealership. However, in May 2022, Dominic returned to Barrie Ford as the Managing Partner, following the retirement of Peter Panagakis. This transition allowed him to take on a leadership role in the dealership where he started his career.
Read moreDealership Experience
29 yrs, 3 mos
Industry Experience
29 yrs, 8 mos
Specialties & Trainings
AUDM - Automotive Dealership Management - Georgian College
Ford Peak Performer (Top 1%)
Ford Summit (Top 10%)
Ford Electric and Hybrid Sales Specialist
Internet Sales Specialist
Ford Commercial Truck Specialist
38 Reviews
Write a Review38 Reviews of Dominic Lazzaro
August 28, 2016
Phenomenal Team Lazzaro I have dealt with men of Team Lazzaro for a number of years, always with great patience on their part as I fumbled through my list of expectations f I have dealt with men of Team Lazzaro for a number of years, always with great patience on their part as I fumbled through my list of expectations for a new vehicle. This last experience was particularly noteworthy as they patiently dealt with my ( not always realistic ) expectations/desires for a new car which would meet our (mine and my wife's) needs. They delivered a GREAT deal and a beautiful new Escape. BRAVO Team Lazzaro !!! Thank you Graham for your patience!!! More
Other Employees Tagged: Graham Haddy, Matthew Lazzaro, Cheryl Matthews
August 16, 2016
2016 Mustang I didn't have a lot of time to go around from dealership to dealership so I started by inquiring details over email. While most salesmen saw this as a I didn't have a lot of time to go around from dealership to dealership so I started by inquiring details over email. While most salesmen saw this as a waste of time, Dominic responded. He did it quick and gave me all of the information I asked for. After a few back and forth conversations, I made my way over to Barrie Ford for a very efficient visit. The team had all of the paper work prepared, and appointments setup for my trade-in evaluation. Thank you Dominic and the rest of your team for a very pleasant experience! More
August 04, 2016
Team Lazzaro & Synergy Have Something in Common! I dealt with Team Lazzaro when looking to purchase a new vehicle. Barrie Ford's radio ads were what caught my attention and is why I went to Barrie Fo I dealt with Team Lazzaro when looking to purchase a new vehicle. Barrie Ford's radio ads were what caught my attention and is why I went to Barrie Ford, as opposed to other dealerships. The sales process was fast, efficient and well executed. Team Lazzaro are very effective and professional in their approach, and worked with great synergy. They also listened to what my vehicle needs were, and put me into exactly what I was looking for, a 2017 Ford Escape SE. I am very pleased with this choice and the deal I was offered at Employee Discounted Pricing. The bottom line, Team Lazzaro performed admirably and flawlessly, and the customer experience from a sales perspective is second to none. Well done Team Lazzaro, and thanks so much for making the buying experience an enjoyable one to remember! Cheers! Michael W. Harnett | Mind Growth Matters info@mindgrowthmatters.com www.mindgrowthmatters.com More
Other Employees Tagged: Graham Haddy
July 18, 2016
2017 Explorer sport This is the second time purchasing from Barrie ford in less than 1 year and they have done everything to help us get the vehicle we wanted as quickly This is the second time purchasing from Barrie ford in less than 1 year and they have done everything to help us get the vehicle we wanted as quickly and pain free as possible will definitely go there in the future for the next vehicle we need to purchase. More
Other Employees Tagged: Graham Haddy, Matthew Lazzaro
July 15, 2016
sales i have been dealing with Dominic for almost 20 years 10 cars. I have recommended numerous friends over the years. excellent.to deal with. cant wait t i have been dealing with Dominic for almost 20 years 10 cars. I have recommended numerous friends over the years. excellent.to deal with. cant wait to buy my next car. More
Other Employees Tagged: Sonya Jamieson , Graham Haddy, Matthew Lazzaro
July 14, 2016
We now have 4 ford vehicles in our driveway!! I have been dealing with Dominic Lazzaro at Barrie Ford for over 10 years, and have always been extremely satisfied with his excellent service. We hav I have been dealing with Dominic Lazzaro at Barrie Ford for over 10 years, and have always been extremely satisfied with his excellent service. We have 4 licensed drivers in our household, soon to be 5, and have purchased many vehicles over the years from Dominic and his team, and will continue to do so for many years to come. At Barrie Ford, with Dominic's level of service, I always know my needs will be met, and I will be completely satisfied with my purchase experience. More
July 08, 2016
Nice and easy Dom and his team were professional from the moment we walked in. They helped us move out of two vehicles. I bought an explorer and and f-150 pick that Dom and his team were professional from the moment we walked in. They helped us move out of two vehicles. I bought an explorer and and f-150 pick that both my wife and I are extremely happy with. Thanks again Dom and your staff for your outstanding service. I look forward to dealing with you in the future. More
July 08, 2016
Great service They went above and beyond what I expected to get me a car. My credit sucks and they got me into a fairly new car with low mileage I couldn't be happ They went above and beyond what I expected to get me a car. My credit sucks and they got me into a fairly new car with low mileage I couldn't be happier More
Other Employees Tagged: Graham Haddy, Christy Shaddock
July 04, 2016
Lazzaro Team is AMAZING!!!! Dominic and his team work like a well oiled machine. Absolutely amazing experience! Would not buy a vehicle anywhere else! Dominic and his team are Dominic and his team work like a well oiled machine. Absolutely amazing experience! Would not buy a vehicle anywhere else! Dominic and his team are honest, knowledgeable and down to earth. Never bought a brand new vehicle before always used and they made the experience one of the best ever! More
July 04, 2016
LAZZARO TEAM IS THE BEST AROUND! Dominic and his team go beyond the norm for a Sales Team. Not just while you are buying but even after the Sale. We are a Ford Family ( 4 cars ) and Dominic and his team go beyond the norm for a Sales Team. Not just while you are buying but even after the Sale. We are a Ford Family ( 4 cars ) and will always go to the Lazzaro Team to buy! More

