Boris Loncaric
Boris Loncaric at Town East Ford

Boris Loncaric

Business Manager

Town East Ford

18411 Lyndon B Johnson Fwy
Mesquite, TX 75150

Contact Me
4.8
145 Reviews

Dealership Experience

8 yrs, 11 mos

Industry Experience

13 yrs, 6 mos

Languages Spoken

Croatian Croatian

English English

4.8

145 Reviews

Write a Review

145 Reviews of Boris Loncaric

April 28, 2026

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Employee Rating

Great dealership to work with. Lee was our salesman and he did a great job! More

by rcwisme
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Lee Gurrola

Apr 29, 2026

Town East Ford responded

We are honored to hear that you had such a positive experience working with our team. It's wonderful to know that our team provided the quality service you were looking for. Your salesman clearly made a strong impression with his excellent assistance throughout your visit. We truly appreciate you taking the time to share your experience, as feedback like yours motivates our entire team to continue delivering outstanding service to every customer who walks through our doors.

April 27, 2026

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Farle and Boris were the best. Great team helping me get into a new truck. More

by cbell
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Apr 28, 2026

Town East Ford responded

We are ecstatic to hear about your wonderful experience with our team! It sounds like you had excellent support throughout the process of finding your new truck. Having knowledgeable staff members who work together effectively makes all the difference in ensuring customers feel confident about their vehicle purchase. We truly appreciate you taking the time to share your positive feedback about the outstanding service you received at Town East Ford. Your experience reflects exactly what we strive to provide every customer who visits us.

April 27, 2026

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Town East Ford is always my place of choice when buying or servicing my vehicles. Farle and his staff are professional and courteous when dealing with my needs for a new car, or just helping keep my others More

by Ed G.
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Apr 28, 2026

Town East Ford responded

We are absolutely thrilled to hear about your wonderful experience with our team! Your loyalty as a customer for ten years means everything to us, and we're honored that Town East Ford continues to be your trusted choice for both vehicle purchases and service needs. It's fantastic to know that our staff consistently provides the professional and courteous treatment you deserve, whether you're looking for a new car or keeping your current vehicles running smoothly. Your recognition of our commitment to maintaining reliable and safe transportation for you is deeply appreciated. Thank you for taking the time to share your positive feedback - customers like you inspire us to maintain our high standards every day!

March 19, 2026

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I had a great experience with Juan Ortega and the entire car buying experience at Town East Ford. I'm not one to write reviews, but I felt compelled to thank them and let others know how well the experience More

by dharp495
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Jacob T Randolph, Juan Ortega

Apr 21, 2026

Town East Ford responded

Thank you for taking the time to share this experience. We’re glad the process felt smooth and positive from start to finish, and our team is always focused on working together to create an experience that earns long-term trust. We truly appreciate the opportunity to assist and are grateful for the confidence you’ve placed in us.

January 05, 2026

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Wylie was great, he was really nice and straight forward. Lance and Gerald were great too. Thank you guys for getting me into my new truck. They made sure I was satisfied and made sure I was OK with everythi More

by SSrz
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Trade-in Experience
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Recommend Dealer
Yes
Jan 07, 2026

Town East Ford responded

Thank you for your wonderful feedback about your experience with our team. We're delighted to hear that our staff provided you with excellent, straightforward service throughout your truck purchase. It's wonderful to know that you felt well taken care of during every step of the process, including the financing portion. Your satisfaction means everything to us at Town East Ford, and we truly appreciate you taking the time to share your positive experience. We're thrilled you're happy with your new truck!

December 20, 2025

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I called Farley about buying a truck. When I arrived he was waiting on me. I've bought a lot of cars in my life and I've never been treated so welcome. He work very hard to make sure I wa More

by terrygroberson
Sales Price Transparency
Trade-in Experience
Purchase Time
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Ozzy Ortiz

Dec 29, 2025

Town East Ford responded

Thank you for your wonderful feedback about your truck purchase experience. We're thrilled to hear that you felt so welcomed from the moment you arrived and that our team worked diligently to ensure your complete satisfaction with every aspect of your new vehicle. Your kind words about the exceptional service you received truly mean the world to us. We appreciate you taking the time to share your positive experience and for recommending Town East Ford to others. We're honored that despite purchasing many vehicles throughout your life, this experience stood out as something special. Thank you for choosing us for your automotive needs.

December 12, 2025

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Everyone was very welcoming . Very attentive to the customers. Made sure to answer any questions you may have and also get the best option for you. More

by wmarquez0408
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Recommend Dealer
Yes
Dec 18, 2025

Town East Ford responded

Thank you immensely for taking the time to share your wonderful experience. We are delighted to hear that our team created such a welcoming environment for you. Your feedback about our staff being attentive and thorough in addressing your questions while finding the best solution for your needs truly means a lot to us. We strive to provide this level of care and attention to every customer, and it's incredibly rewarding to know we achieved that goal during your visit. Your kind words motivate us to continue delivering exceptional service.

November 21, 2025

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There are not enough words to say how thankful I am for these guys! They were quick and so helpful. I felt like they were in my corner and wanted what was best for me as a buyer. Felt like family. More

by kourtney.flores
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian, Cody Franklin

Dec 03, 2025

Town East Ford responded

Thank you so much for your wonderful feedback! We're thrilled that our team made you feel supported and like family throughout your buying process. Your appreciation for our quick and helpful service means the world to us. We strive to make every customer feel valued, and it's great to know we succeeded with you!

November 08, 2025

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Farle was awesome to work with! Made it a super easy process for me which is hard to find sometimes. I would definitely recommend working with him and Towneast Ford! Nothing but gre More

by Connerpennington
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Trade-in Experience
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Recommend Dealer
Yes

Other Employees Tagged: Farle Lutian

Nov 14, 2025

Town East Ford responded

Thank you for taking the time to share your wonderful experience with us! We are thrilled to hear that your process was made so easy and straightforward. It brings us great joy to know that you received exceptional service and found everything to be seamless. Your recommendation means the world to us, and we truly appreciate your kind words about the outstanding service you received. We are delighted that we exceeded your expectations and made such a positive impression during your visit.

October 15, 2025

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Employee Rating

Not sure if Bertha or dealer but beware they’ll add hidden add ons that’ll cost you because they can’t be taken off all they can give you is a simple “sorry” More

by Gabriel.mondragon
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
No

Other Employees Tagged: Bertha Hernandez

Oct 20, 2025

Town East Ford responded

We are sorry to hear that you feel this way about your vehicle purchase and we understand your frustration. Your feedback is invaluable to us as we work to ensure transparency in our pricing and sales process. We would appreciate the opportunity to discuss your experience further and address your concerns directly. Please contact Lance Smith at jsmith02@vtaig.com so we can work together to find a resolution.

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