⭐️Disappointing buying experience despite being a loyal - ksenvir
⭐️Disappointing buying experience despite being a loyal Kia owner
This happened about a month ago when I was looking for a new vehicle. I had owned a Kia for around six years and absolutely loved it. Unfortunately, my vehicle broke down and was no longer worth repairing, so Kia was actually my first choice for a replacement. I also liked the fact that I could potentially benefit from being a returning Kia customer.
We worked with Mark granadillo, and I want to make it clear that he was a very nice and friendly person. I have nothing against him personally. However, the overall sales experience was ultimately the reason we decided not to buy another Kia.
Because my vehicle had broken down that same day, we didn’t know exactly what model we wanted and clearly explained that we wanted to see several options. Instead, we spent around an hour answering many questions before really seeing anything, and ultimately we were shown only one vehicle option.
The pricing process was also unnecessarily complicated. There was a lot of buildup before revealing the biweekly payment, almost like an Oscar presentation 😅, but important information such as the total vehicle price and interest rate wasn’t presented clearly upfront. When we asked questions about the numbers, Mark would go back to his manager and return with different figures written on a piece of paper. After roughly 1.5–2 hours, we still felt like we had very little information to actually compare our options.
We then went next door to another well-known Japanese vehicle brand, and the experience was completely different. They showed us everything directly on the computer: new SUVs, cars, used vehicles, and dealer-certified options. We could change the down payment and immediately see the biweekly payment, total vehicle price, interest rate, and other numbers. Within about 30 minutes, we had around 10 options to compare. After doing a little research ourselves, we knew exactly what we were buying and what we were paying, and we purchased a vehicle from them that same day.
Again, Mark granadillo was a very sweet person, and this isn’t meant as a personal attack. But unfortunately, the sales approach cost Kia the deal with someone who had already been a happy Kia owner for six years and genuinely wanted to buy another one.
I’m sharing this because when someone comes in as a loyal but stressed customer—especially after unexpectedly losing their vehicle—they need clear information, multiple options, transparent pricing, and an efficient process. Hopefully, this feedback can help make the experience better for the next customer.
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