After researching smaller SUV and CUV vehicles, I had settled on a new Subaru. I keep my vehicles for eight to ten years, and it was time to replace our 2011 Ford Escape. I was immediately surprised by the reception that I received at Newmarket Subaru where I was welcomed warmly and the sales person was genuinely interested in spending time with me. This was totally different than any previous purchase experience! Deborah, our sales rep was pleasant and very knowledgable and that made us very relaxed and confident throughout the purchase process. All of the staff that were involved with our deal were friendly, professional and reassuring and willing to take what ever time required to make sure that all of my questions were answered and we were comfortable with the deal that we were making. They provided a very fair assessment of our trade and I never felt uncomfortable or upset with any part of this process. I would highly recommend that anyone in this geographic area go to New Roads for their vehicle needs.