My husband and I visited the Willowdale Infiniti dealership recently and had the WORST EXPERIENCE with a sales manager named CORY WILLIAMS. He was the most condescending and rude sales person that I have ever encountered in my life. When we first went in, we were the only customers in the entire dealership and not a single sales person bothered to approach us for about 15 minutes. Not sure why no one bothered to help us, but I can assume maybe we looked young and therefore nobody took us seriously as potential car purchasers.
Finally a sales person named Michelle approached us and took us on a test drive of the 2017 Infiniti QX50. Since the car was a 2 year old model with quite a bit of inventory remaining, my husband and I thought we could negotiate a good deal. Michelle was very nice and helpful. When we started to talk about pricing, she offered us a monthly lease price that was higher than expected even with options, and we expected to get a better deal. Even with the options, this 2017 monthly payment was approximately equal to that of the 2019 base model. Obviously we were not willing to pay 2019 model price for a 2017 model, even with little more options. We showed her an ad on leasebusters posted by another Infiniti dealership that had 1 less option, but the Infiniti Willowdale price point was 42% higher, which was significant considering that one option’s MSRP price would have made the Infiniti Willowdale price to still being higher by roughly 25~29% for the similar car. Michelle said she can check to see if they can match the leasebuster price. My husband then asked if it’s possible to get a lower price than the leasebusters ad, as he felt that due to model being 2 years old with inventory still remaining, we may able to negotiate a better deal. Michelle then went to ask her manager if this was possible.
A few minutes later, her manager Cory Williams came in and explained to us that nobody would offer the leasebusters price, and whatever vehicle in the ad had to be a demo and it must have started its warranty already (there was nothing on the ad that said the car was demo or started its warranty, so I can only think that he was making an assumption), while the car that we just got a quote for was for a brand new car. Then he asked us “what makes you think you can ask for more product for a lower price”, and “how is that fair for the dealership”. He then told us that he did a lot of work to help us by checking for inventory in the colour that we wanted (I’m sure this is going way above and beyond and not a normal part of his job…), and asked again in what world we can expect a lower price. He must’ve asked that question at least 3 times. He then proceeded to tell us that in today’s climate you cannot expect to get a bargain on a car (no idea what he meant by that). I tried to explain that we were only trying to negotiate, but he cut me off and started to explain to us the definition of negotiation, which apparently forbids anyone from asking for a lower price. I was so shocked by his rude and condescending behaviour. I would think that a normal human being would just tell us that he/she cannot give us the price we asked for and make a counter offer.
I was so stunned and speechless that I said that this was not going to work out, and that we were simply asking for a better price, not a lecture. His response was that he did not give us a lecture. I cannot believe that a person who is trying to make a sale would behave this way, especially given his accusations were not even true.
1) We asked for a lower price not only because the price was higher than leasebuster prices, but because we knew that there was a large manufacturer discounts going around for cash deal, and based on experience speaking with sales people in the past, that large dealership often arrange with manufacturing to strike similar deal with leases.
2) He claimed that the vehicle in the ad was a demo, and used that as a basis to argue that we should not be asking for lower price than the ad. My husband actually called the dealership that posted the ad afterwards, and confirmed the vehicle was not a demo (to his credit, the warranty did start earlier for this particular car, but this does not mean that he should be belligerent the whole experience, since we were not able to see this from the ads)
3) Had we have been informed with appropriate explanation (we honestly were not aware of the warranty situation), we would have been more than willing to work with them – at this point, we were serious enough that we already gave our credit cards if they needed to process anything
4) Before and after our visit, we found leasebusters ads that had full feature, which was a more inclusive package than the test drive model at Willowdale, and Willowdale’s price was still higher by 25% – it wasn’t just a one off ad we found at the time, and we even have email trail to validate the price we confirmed with the other dealership.
I do not know if this is his nature or he simply decided to talk down to us because we looked young and he thought we could be easily intimidated. I just want to again warn everyone to AVOID CORY WILLIAMS if you ever shop for a car at Willowdale Infiniti, considering how belligerent he was with us, and how other dealership that we communicated with through simple emails and calls were more than willing to answer our inquiries and tried to explain everything in much nicer manner. The whole experience was very much insulting considering dealerships try their best to charge customers for their products at full price, yet when we asked for deals, it’s suddenly a taboo. Although we are loyal Infiniti customers (our family had purchased from Willowdale Infiniti not too long ago and my husband and our parents owned multiple Infiniti’s), this experience soured our experience with this dealership very much. We hope that no personal friends or family of ours will ever shop there ever again, as long as this Cory Williams still stays in this business.