Mark has been with CitySide Subaru for 15 years. Known as Mr Magoo (Ask him why), Mark will make your car buying experience not only informative but fun. He is always good for a laugh.
Read moreDealership Experience
23 yrs, 5 mos
Industry Experience
23 yrs, 5 mos
534 Reviews
Write a Review534 Reviews of Mark Lidano
April 01, 2013
I emailed several dealers for an out the door price and I emailed several dealers for an out the door price and Cityside Subaru was equal to the lowest price quoted. Mark's straight forward and no press I emailed several dealers for an out the door price and Cityside Subaru was equal to the lowest price quoted. Mark's straight forward and no pressure sales approach was refreshing. The whole process went smoothly and quickly no last minute extra costs thrown in, the price that was quoted was the price we paid. More
March 19, 2013
So I drove out to CitySide Subaru in our battered, scratched, dented, dog-infested, and whiny 2004 Forester, which we'd bought new from the same dealership (and of which our English setter, Zack, in h scratched, dented, dog-infested, and whiny 2004 Forester, which we'd bought new from the same dealership (and of which our English setter, Zack, in his puppyhood, had eaten the entire back of the back seat). My intention was to get an oil change and an 82,000-mile checkup, which involved checking the brakes and rotating the tires and a few other things. Waited in the very pleasant upstairs lounge/showroom, wandered around, admired the current models. And then it turned out that we absolutely needed, immediately, to repair the brakes, both front and back, and also that we would soon need to do something about a leaky strut, which would mean sinking quite a lot of money into this beat-up car. So I decided to talk with a salesman about possibly trading up to a younger, healthier used Forester. Was introduced to Mark Lidano, who was wonderfully helpful, kind, and patient. He listened carefully to my concerns about finances, pointed me to the perfect 2009 model, rode with me a few minutes to offer pointers on my (now quite rusty) stick-shifting technique (or lack of same), and let me take the car home to collect my husband and bring him back to the dealership for the dreaded negotiations on price. But those went surprisingly smoothly and fast, and we ended up with a combination of price, trade-in value, and extended warranty that seemed eminently fair to us. And then Mark personally took our aftermarket roof rack off the old car so that we could put it on the new one, and also removed our FastLane transponder, which we'd forgotten, and gave us new velcro to attach it to our new steed. Long story short, we went in for an oil change on a jalopy and came away with a real beauty of a car, pristine and immaculate, a gleaming silvery-green/blue with a moon roof and the most comfortable seats I've ever sat in. The next day we drove it to Manhattan, with both of our large dogs in the rear storage area, and a fine time was had by all. THANK YOU, MARK!!! More
March 18, 2013
I had the pleasure of working with Mark Lidano who was a terrific salesperson. He was straightforward and patient which were qualities that enabled me to trust him almost instantaneously. He was very prof terrific salesperson. He was straightforward and patient which were qualities that enabled me to trust him almost instantaneously. He was very professional and reserved judgment with regard to identifying which of the two car models would be the best one for me so as to allow me to come to the conclusion myself. He allowed me to test drive both models and took me on a route that allowed me to see how the cars drove in both city and highway traffic which I appreciated. The buying process went so smoothly from start to finish that it really took the terror out of the car buying process for me. This was the first time that I purchased a car from a dealership and if this is how smoothly the process can go then CitySide Subaru sets a very high bar for other dealerships. Michael Nelson was extremely organized and made the process of securing a great interest rate for my car loan and the signing of the paperwork a breeze. Robert Krasow was attentive as well and responded to my initial email in a timely manner. He helped to remove my City of Boston parking sticker from my trade in vehicle and did a great job of maintaining the integrity of sticker. All in all, I had an outstanding experience at Cityside Subaru and believe that I purchased a vehicle that is a perfect fit for me. Thank you all for helping to make that happen for me:). More
Other Employees Tagged: Michael Nelson , Rob Krasow
March 15, 2013
I just bought my third car at Cityside Subaru since 2003. My new Subaru Forester is a great car at a very reasonable price. I highly recommend Mark Lidano in sales. Mark is personable, honest and profess My new Subaru Forester is a great car at a very reasonable price. I highly recommend Mark Lidano in sales. Mark is personable, honest and professional. More
March 08, 2013
Cityside was our 3rd dealer encounter and the best by far. USAA affiliation was key; the guaranteed discount also guarantees a hassle-free negotiation. Mark did a great job answering our questions and far. USAA affiliation was key; the guaranteed discount also guarantees a hassle-free negotiation. Mark did a great job answering our questions and guiding us to the vehicle that best met our needs. He has also responded promptly to a few follow-up questions. Cityside exceeded expectations re: the USAA discount, and also provided a significant discount for the extended warranty. Our only issue re: pricing was the lack of an itemized accounting for the dealer-installed options that we selected for our Outback. Mark Nelson cleared up most of these questions before we closed the deal, but I still had trouble making the numbers add up for those options. A little more transparency in the contract paperwork would have been helpful. In the future, we might wait for a vehicle that has all of the desired options factory-installed. No complaint re: Cityside workmanship, but it's obviously a lot cheaper to limit the dealer add-ons. More
March 07, 2013
I was referred to Cityside through a contact at Subaru of New England. I had visited Quirk Subaru to test drive cars and had an alright experience there but the experience I had at Cityside was far better. I New England. I had visited Quirk Subaru to test drive cars and had an alright experience there but the experience I had at Cityside was far better. I was not looking to make my car purchase into a big ordeal and Cityside understood and accommodated me accordingly. I was very impressed with Mark's level of expertise and professionalism. The car buying experience can be arduous if you are stuck with an inexperienced or unprofessional salesman but Mark was just the opposite. Mark along with Nate were able to get me to the price I desired. I will recommend Cityside to others and will be sure to consider them first for future purchases. Great job! More
February 25, 2013
I really liked the fact that there was no pressure to buy the vehicle. I get the distinct impression that Subaru has established a fantastic reputation and the cars are sought after; as a result the staff d the vehicle. I get the distinct impression that Subaru has established a fantastic reputation and the cars are sought after; as a result the staff don't have a need to pressure customers or use cheap sales tricks to sell vehicles. I am very happy with my purchase and feel that Subaru will cater to my needs should anything come up with my Outback. Good job guys! More
February 21, 2013
I bought my first car with this dealer and the experience was wonderful. Mark Lidano was great from the moment I walked in to when I drove away in my new car. He made the whole experience very personable a was wonderful. Mark Lidano was great from the moment I walked in to when I drove away in my new car. He made the whole experience very personable and was very realistic and up front about everything. Every time I went into the dealer I was greated within 1 minute and asked what I needed. I was offered water or coffee multiple times during the process. The price we agreed on was very competitive with the surrounding dealers. The whole experience was wonderful and I will be returning to this dealer in the future to buy my next car!! More
February 12, 2013
Living in New England and during our recent storms, I knew my car wasn't right for me. After deciding on a Subaru I shopped dealerships and found that CitySide had the best and knowledgable associates. knew my car wasn't right for me. After deciding on a Subaru I shopped dealerships and found that CitySide had the best and knowledgable associates. I live in Ct. And currently going through chemotherapy. One of the salesmen drove the car to me and helped me with the paperwork and registration and then took my trade in back with him. This is what Customer Service is all about. "Going above and beyond". I love my new Impreza and have survived 2 big storms getting to and from work without any issues. Thank you ! More
Other Employees Tagged: Michael Nelson , Rob Krasow
February 03, 2013
Other than needing to find someone to help me after I walked into the showroom, everything was great! Mark Lidano helped me out and was awesome! He even shared some of his lunch with me!No pressure and r walked into the showroom, everything was great! Mark Lidano helped me out and was awesome! He even shared some of his lunch with me!No pressure and relaxed atmosphere. Loving my new Cross Trek! More