This Is Your
Community

DealerRater® is where local car shoppers discover, meet, and recommend your team. To build your dealership’s reputation and sell more cars, all you need to do is join in.

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We Tell Your Local Story

Car shoppers are relying on reviews more than ever to decide which dealership to visit — and you only get one shot1. That’s why your reviews need to tell your “Why Buy Here” story, and that only happens on DealerRater, where your reviews have pictures, featured staff, and richer content to showcase your superior customer experience.

Your Audience

Get Yourself Out There.

A DealerRater® review goes further than any other review. We automatically syndicate each review to nearly 19 million unique shoppers per month across Cars.com, Auto.com, KBB, Facebook, and more — substantially improving your reach, reputation, and SEO value.


Reach 18.7M Unique Customers Every Month2

2. Comscore Media Metrix® Multi-Platform, Audience unduplicated avg. of Cars.com Network, DEALERRATER.COM, Total Audience, April 2021, US
Your Stories

Show Them Who You Are

70% of shoppers look for reviews with length and detail to guide their decision-making3, and only DealerRater reviews guide shoppers to provide that kind of storytelling in their automotive reviews, including pictures, your people, and multiple aspects of their experience.


Generate Stories With 44% More Content Than Google Reviews4

3. BrightLocal Local Consumer Review Study 2020
4. DealerRater Analysis of a sampling of 259,537 Google reviews over six-month period ending
 Feb 21, 2021.
Your Customers

Invite Everyone.

Our ReviewBuilder™ technology syncs with your DMS to automatically solicit reviews from each day’s customers through email or text, and then uses Smart Targeting℠ to distribute them across Google, Facebook, Cars.com and DealerRater® so you can build a consistent reputation on the most influential platforms.

Explore ReviewBuilder™


Dealers Who Use ReviewBuilder™ Earn 5X More Reviews Across 5

5. Based on ReviewBuilder™ metrics of 736 DealerRater Connections Plus customers between January 1 2018 – July 31 2018
Your Brand

Always Be There.

Responding to reviews builds loyalty and shows all future shoppers the kind of customer service you provide — while also growing your SEO presence. Our AutoResponse™ team hand-crafts real-time, personalized, human responses to every review, on every platform that matters for you.

Explore AutoResponse™


71% Of Shoppers Are More Likely To Buy
From Dealers That Respond To Reviews6

6. BrightLocal Local Consumer Survey, December 2020

We Connect Customers With Your Team

Cars are still bought and sold one at a time — between two people. No other auto review platform showcases employee profiles and reviews, allowing your customers to create 1:1 connections with salespeople and service advisors they trust — all while giving you the ability to highlight what makes your dealership truly different from the rest.

98%
Of Shoppers Want To Choose Their Salesperson7
7. Survey of 17,981 car buyers on DealerRater.com, October 2018
Your Team

Create Real Connections

Showcase your staff with individual profile pages where prospective customers can learn about their experience, specialties, and passions — and connect directly via text to schedule an appointment or ask a question.


Nearly 90% Of Shopper Requests To Work 
With A Specific Salesperson Have Resulted 
In A Sale8

8. DealerRater Dealer Survey March 2021, 985 respondents
Your Social Circles

Spread The Word

Referral leads from your satisfied customers will have the highest closing rate, so Social Referrals™ automatically generates them for your team by engaging your 4 and 5 star reviewers in the moment (with an incentive of your choice) to share their story with their entire social network.

Referral Leads Have A 50% Sales
Close Rate9

9. Dealer Synergy, Garbage In Garbage Out: Turn Your CRM From Trash to Treasure (NADA 2019)
Your Top Salespeople

Personalize Online Shopping

Feature the most important aspect of car buying that these anti-dealer national distributors never can: your friendly local team. Salesperson Connect™ integrates your top-rated employees to your VDPs on DealerRater®, Cars.com, and your Dealer Inspire website, giving shoppers the ability to select the person they’d like to work with — making them more likely to show-up and purchase.


2.5x Higher Sales Close Rate On
Salesperson Connect™ Leads10

10. Based on Cars.com VDP lead submissions between January 2019 – February 2020
Your Experiences

Capture the Moment

Powered by the free DealerRater® For Dealers App, LotShot™ lets you fast-follow on every purchase with a branded personal photo of your customer — giving your salespeople another tool to create a great experience and increase the likelihood of a positive review.


76% of customers consider reviews with 
photos more helpful than those without.11

11. “Car Shoppers are Judging You.” Cars.com White Paper, February 2017.

 

It’s Your Community. Join In.

DealerRater® and its review network is where every local community goes to find and recommend dealers for one of the most important purchases of their lives. If you’re ready to join in, all you need to do is show up, be yourself, and meet your local car shoppers. We’ll take care of the rest.

DealerRater
Connections
DealerRater
Connections Plus
DealerRater Connections Plus with AutoResponse
Features
Dominate search and unlock the power of your people 
with our original, award-winning suite of tools.
Automate and accelerate review collection to tell your story and drive higher quality leads.
Our fully managed services suite collects and responds to reviews so you can focus on selling and servicing.
Resolution Advantage
Privately address negative reviews for two weeks before posting live
Salesperson Connect
Showcase top-rated salespeople on your VDP for customers to select
Employee Profile Pages w/Unlimited Texting
Personalized profile pages for each employee with customer texting
LotShot
Snap and send photos of your customers on the lot to be posted with their review
Review Syndication
Syndicate your reviews to Cars.com, Auto.com, Facebook and your dealership website
Reviews Dashboard
Monitor and respond to reviews from Google, Facebook, DealerRater and Cars.com
Dealer Profile Page w/SEO
Light up your DealerRater profile page with additional content to rank highly in Google search
Social Referrals
Incentivize your happy customers to promote your dealership and employees to their network
ReviewBuilder
Automate and accelerate review collection across the sites that matter
Smart Targeting
Automatically distribute review requests to sites based on need and score
AutoResponse
Our customized managed response service provides personalized responses to every review on DealerRater, Google, Facebook, and Cars.com
DealerRater
Connections
DealerRater
Connections Plus
DealerRater Connections Plus with AutoResponse
Resolution Advantage
Privately address negative reviews for two weeks before posting live
Salesperson Connect
Showcase top-rated salespeople on your VDP for customers to select
Employee Profile Pages w/Unlimited Texting
Personalized profile pages for each employee with customer texting
LotShot
Snap and send photos of your customers on the lot to be posted with their review
Review Syndication
Syndicate your reviews to Cars.com, Auto.com, Facebook and your dealership website
Reviews Dashboard
Monitor and respond to reviews from Google, Facebook, DealerRater and Cars.com
Dealer Profile Page w/SEO
Light up your DealerRater profile page with additional content to rank highly in Google search
Social Referrals
Incentivize your happy customers to promote your dealership and employees to their network
ReviewBuilder
Automate and accelerate review collection across the sites that matter
Smart Targeting
Automatically distribute review requests to sites based on need and score
AutoResponse
Our customized managed response service provides personalized responses to every review on DealerRater, Google, Facebook, and Cars.com
AutoResponse personalized review responses are available as an add-on to any product listed above.

Let’s Talk

  • Our team is ready to help you find the right solutions to fill your dealership’s needs. Fill out the form below to learn more about DealerRater’s products and pricing. For Customer Support inquiries, contact us here.