This Is Your
Community
DealerRater® is where local car shoppers discover, meet, and recommend your team. To build your dealership’s reputation and sell more cars, all you need to do is join in.
Get Started
DealerRater® is where local car shoppers discover, meet, and recommend your team. To build your dealership’s reputation and sell more cars, all you need to do is join in.
Get Started
Car shoppers are relying on reviews more than ever to decide which dealership to visit — and you only get one shot1. That’s why your reviews need to tell your “Why Buy Here” story, and that only happens on DealerRater, where your reviews have pictures, featured staff, and richer content to showcase your superior customer experience.
A DealerRater® review goes further than any other review. We automatically syndicate each review to nearly 19 million unique shoppers per month across Cars.com, Auto.com, KBB, Facebook, and more — substantially improving your reach, reputation, and SEO value.
Reach 18.7M Unique Customers Every Month2
70% of shoppers look for reviews with length and detail to guide their decision-making3, and only DealerRater reviews guide shoppers to provide that kind of storytelling in their automotive reviews, including pictures, your people, and multiple aspects of their experience.
Generate Stories With 44% More Content Than Google Reviews4
Our ReviewBuilder™ technology syncs with your DMS to automatically solicit reviews from each day’s customers through email or text, and then uses Smart Targeting℠ to distribute them across Google, Facebook, Cars.com and DealerRater® so you can build a consistent reputation on the most influential platforms.
Dealers Who Use ReviewBuilder™ Earn 5X More Reviews Across 
5
Responding to reviews builds loyalty and shows all future shoppers the kind of customer service you provide — while also growing your SEO presence. Our AutoResponse™ team hand-crafts real-time, personalized, human responses to every review, on every platform that matters for you.
71% Of Shoppers Are More Likely To Buy From Dealers That Respond To Reviews6
Cars are still bought and sold one at a time — between two people. No other auto review platform showcases employee profiles and reviews, allowing your customers to create 1:1 connections with salespeople and service advisors they trust — all while giving you the ability to highlight what makes your dealership truly different from the rest.
Showcase your staff with individual profile pages where prospective customers can learn about their experience, specialties, and passions — and connect directly via text to schedule an appointment or ask a question.
Nearly 90% Of Shopper Requests To Work With A Specific Salesperson Have Resulted In A Sale8
Referral leads from your satisfied customers will have the highest closing rate, so Social Referrals™ automatically generates them for your team by engaging your 4 and 5 star reviewers in the moment (with an incentive of your choice) to share their story with their entire social network.
Referral Leads Have A 50% Sales Close Rate9
Feature the most important aspect of car buying that these anti-dealer national distributors never can: your friendly local team. Salesperson Connect™ integrates your top-rated employees to your VDPs on DealerRater®, Cars.com, and your Dealer Inspire website, giving shoppers the ability to select the person they’d like to work with — making them more likely to show-up and purchase.
2.5x Higher Sales Close Rate On Salesperson Connect™ Leads10
Powered by the free DealerRater® For Dealers App, LotShot™ lets you fast-follow on every purchase with a branded personal photo of your customer — giving your salespeople another tool to create a great experience and increase the likelihood of a positive review.
76% of customers consider reviews with photos more helpful than those without.11
DealerRater® and its review network is where every local community goes to find and recommend dealers for one of the most important purchases of their lives. If you’re ready to join in, all you need to do is show up, be yourself, and meet your local car shoppers. We’ll take care of the rest.
AutoResponse personalized review responses are available as an add-on to any product listed above.