Waltham, Mass. – March 26, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at the 12th Digital Dealer Conference and Exposition, in Orlando, Florida, April 3-5, 2012. MacKinnon’s presentation entitled, “The Do’s & Don’ts of Building and Leveraging an Online Reputation,” will be held Wednesday, April 4th at 4:30 PM. Attendees will learn about the myths vs. the realities involving online reputation management and the “do’s and don’ts” of building credible, third-party reviews.

“Consumers are looking at star ratings and reviews across the Web for nearly every product and service out there – and car dealerships are no exception. In fact, one in five consumers change their original dealership choice based on the reviews they read online, and reviews trump both dealer location and past dealer loyalty,” said MacKinnon. “With powerful statistics like these and the overall surge of dealer reviews across the Internet – many dealers are wondering what to do next.  Dealers know they need to pay attention to reviews, but what should they be doing to build more reviews and effectively leverage reviews to sell more cars?  Join this presentation to get back to the basics of building real, credible reviews for your dealership and your employees.”

Attendees will take back to their dealerships numerous valuable insights and tips, including:

• A broader understanding of the importance of an online reputation both at the dealership and employee levels, and the necessary steps to effectively monitor and build online reviews.

• Best practices for building real, credible reviews and how to recognize potential pitfalls in soliciting and building online reviews.

• Key tactics for ensuring a proper review mix across the Web and focusing efforts on third-party review content that matters to customers and prospects.

• Strategies for leveraging online reviews to sell more cars across the Web and in the showroom, as well as on classified ad sites and in social media.

For more information call 800-266-9455, visit www.dealerrater.com, or talk to the DealerRater team at Booth #230, at the 12th Digital Dealer Conference & Exposition in Orlando, Florida on April 3-5, 2012.