Tony Roach
Tony Roach at Lithia Hyundai of Reno

Tony Roach

Finance Manager

Lithia Hyundai of Reno

2620 Kietzke Lane
Reno, NV 89502

Contact Me
4.7
245 Reviews

Born and raised in Reno 20 years experience with car industry. father of six love to fish.

Dealership Experience

8 yrs, 11 mos

Industry Experience

30 yrs, 3 mos

Specialties & Trainings

sales,finance,

4.7

245 Reviews

Write a Review

245 Reviews of Tony Roach

March 25, 2026

Dealership Rating
Employee Rating

So much lack in communication between everyone. I financed directly through my credit bureau, and have done so multiple times but they refuse to listen in guidance and still harass me about titling More

by rafael-lara
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
No
Mar 26, 2026

Lithia Hyundai of Reno responded

Hi Rafael, We’re sorry to hear about your experience and appreciate you bringing your concerns forward. We’ve reviewed our records and see that you contacted us regarding your A/C concern, and I see that we’ve already made arrangements for you to bring your vehicle in on Monday so we can take care of that. But I'm not seeing any prior communication related to financing or titling. If there’s additional context there, we’re happy to review it—but we do want to ensure we’re addressing concerns based on accurate information. I also want to clarify that several of the individuals listed in your review, including myself, had no direct involvement in your interaction. DealerRater allows customers to select employees, but in this case, multiple team members were rated who had no contact with you, which doesn’t reflect the actual experience. Our focus now is making sure your A/C concern is handled promptly and properly when you come in Monday. We look forward to getting this resolved for you. And if there is anything else that contributed to the low score, and you would like to discuss it, my direct line is 775-682-3352, or via email at srobert@lithia.com. Thank you for your business, and again apologies for the less than stellar experience. Respectfully yours, – Scott Robert Customer Relations Manager Lithia Hyundai of Reno 775-682-3352

March 20, 2026

Dealership Rating
Employee Rating

Cesar was great! He respected our privacy and gave me space to come to my own decision without feeling pressured. Appreciated his approach of being responsive and ava More

by JAIMIE.EVINS
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Cesar Sanchez, Chris Meadows

Mar 20, 2026

Lithia Hyundai of Reno responded

Jaimie, we're glad Cesar provided you with such a respectful and helpful experience at Lithia Hyundai of Reno. Thank you for your review, and congratulations on your new car!

March 18, 2026

Dealership Rating
Employee Rating

Tony and Dan at Lithia Hyundai in Reno, Nevada were great. I love my new car! More

by MEGAN.AQUILINO
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dan Dunham

Mar 18, 2026

Lithia Hyundai of Reno responded

Thanks so much! Tony and Dan are awesome, and we’re so glad they helped you find a car you love. Enjoy every mile!

March 15, 2026

Dealership Rating
Employee Rating

As soon as walking in that door Josh greets everyone with a smile. Does everything in he’s power to get u the best most affordable and trusting deal possible, makes sure your comfortable in every way More

by JOSEIS21
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Joshua Boyce

Mar 17, 2026

Lithia Hyundai of Reno responded

We love to hear you felt well taken care of by Josh and the team! Thank you for choosing Lithia Hyundai of Reno and for sharing your experience. We hope to see you again down the road! Safe travels!

March 14, 2026

Dealership Rating
Employee Rating

All of the people at Lithia Hyundai were very helpful and explained everything to me and my son in law who helped because I am hard of hearing More

by KATHY52SMART
Sales Price Transparency
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Dan Dunham, Cesar Sanchez

Mar 17, 2026

Lithia Hyundai of Reno responded

We’re happy to read your kind words about our team, Kathy! Thank you for choosing Lithia Hyundai of Reno and for sharing your experience. See you next time!

February 04, 2026

Dealership Rating
Employee Rating

It was very welcoming atmosphere and they were helpful in finding the car I wanted. I was able to buy my first car with their assistance. More

by LOGAN.SALGADO1129
Service Price Transparency
Workmanship
Service Time
Service Communication
Recommend Dealer
Yes

Other Employees Tagged: Kevin Denney

Feb 04, 2026

Lithia Hyundai of Reno responded

Congratulations on your new car, Logan! It's great to know our team provided such helpful support. We hope to see you again at Lithia Hyundai of Reno!

February 01, 2026

Dealership Rating
Employee Rating

Josh and the whole team made this experience as easy as possible. They were honest, forthcoming and looked for value for us at every opportunity. More

by SKYLAMAKAY
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes
Feb 02, 2026

Lithia Hyundai of Reno responded

It's awesome to hear that Josh and the team made your experience easy and transparent! We appreciate your business and your feedback. See you next time at Lithia Hyundai of Reno!

December 27, 2025

Dealership Rating
Employee Rating

Michael was great to work with. Everyone extremely helpful. I absolutely love my new Tucson! More

by LJACKLING
Sales Price Transparency
Trade-in Experience
Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Costello

Dec 29, 2025

Lithia Hyundai of Reno responded

Thank you so much for your kind words! We’re thrilled to hear Michael and the team made your experience a great one. Enjoy your new Tucson, and welcome to the Lithia Hyundai of Reno family!

December 17, 2025

Dealership Rating
Employee Rating

A great experience and the staff was awesome. A special thanks to our salesman Levi. He was determined to get us in the car we wanted at the payment we were looking for. More

by KJORG03
Recommend Dealer
Yes
Dec 18, 2025

Lithia Hyundai of Reno responded

We're happy Levi and the team worked hard to get you a great deal! Thank you for choosing Lithia Hyundai of Reno and for sharing your feedback. See you next time!

December 17, 2025

Dealership Rating
Employee Rating

The people I worked with were very professional and knowledgeable and very easy to work with. More

by BR9877
Recommend Dealer
Yes
Dec 18, 2025

Lithia Hyundai of Reno responded

We are more than glad to hear that you had a professional and knowledgeable experience with our team here at Lithia Hyundai of Reno! Thank you for taking the time to share this feedback with us. See you next time!

1
...

Dealership Inventory (345 Vehicles)

new 2026 Hyundai IONIQ 5 car, priced at $51,915
2026 Hyundai IONIQ 5
new
Cyber Gray exterior
Automatic
All-wheel Drive
used 2026 Hyundai ELANTRA HEV car, priced at $29,877
2026 Hyundai ELANTRA HEV
used
Serenity White exterior
Automatic
Front-wheel Drive
new 2026 Hyundai Santa Fe car, priced at $42,640
2026 Hyundai Santa Fe
new
Ultimate Red exterior
Automatic
All-wheel Drive
new 2026 Hyundai SANTA FE HEV car, priced at $53,135
2026 Hyundai SANTA FE HEV
new
Atlantis Blue exterior
Automatic
All-wheel Drive
used 2024 Jeep Wrangler car, priced at $30,824
2024 Jeep Wrangler
used
Silver Zynith Clearcoat exterior
Automatic
Four-wheel Drive
new 2026 Hyundai IONIQ 5 car, priced at $48,620
2026 Hyundai IONIQ 5
new
Cosmic Blue exterior
Automatic
All-wheel Drive