Richard Martinez

After the worst Service Department experience in 47 years, I have written off any Ford product for future purchases, and I plan to sell our Transit Connect van very, very soon. Yesterday I was lied to years, I have written off any Ford product for future purchases, and I plan to sell our Transit Connect van very, very soon. Yesterday I was lied to on seven different occasions regarding Ford Co. policy, expected completion times, availability of a shuttle to take me home, and the process of fixing a particular problem. Arrogant, dismissive, dishonest, and negligent people from top to bottom. Service Manager is either a half wit or a terrible liar. Either they know what they're doing and are dishonest OR they DON'T know what they are doing and screw up by the numbers. Either way the customer loses. I am 65 years old and have dealt with Ford, Honda, Ram, Mazda, Tesla and Buick dealers and mechanics for nearly 47 years. This was the worst service experience since I have been a customer at car dealerships (dating back to 1973). The desk clerk, while polite, was filled with fake, inaccurate info. I guess they assume customers are idiots. Warning: Do not trust ANYONE at Apple Ford in Columbia. They show no respect or regret. They can't seem to do anything right or communicate even among themselves. Mechanics tell you one thing...Service Manager another...desk clerk just makes it up as we go. DONE! No more Fords. Mr. Ford in Detroit would not be happy with this dealership because it gives his whole company a bad name: LIARS. FRAUDS. NITWITS. No more Fords for me and my family. And only too glad to tell my neighbors and friends. Be aware: This dealership will screw you. They are fools, liars and arrogant incompetents. AVOID like the plague. Buy a Honda or Toyota or Tesla...avoid Ford. More

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Lease turn-in and new vehicle purchase. Great Experience! I previously leased a Ford Fusion from Apple Ford in 2016. The leasing experience was decent, but what they lacked (at the time) they made up for 100% I previously leased a Ford Fusion from Apple Ford in 2016. The leasing experience was decent, but what they lacked (at the time) they made up for 100% in service and support throughout my lease. My most recent experience with Apple Ford was tremendously better. It is abundantly clear their current sales team was well-trained and customer oriented. I had an appointment with Richard Martinez, a member of the sales team. From the moment I walked in to the dealership I was politely greeted but not overwhelmed. Richard found me quickly and was VERY prepared. He knew did a ton of research based on a short conversation we had on the phone the day earlier. Richard already had a the trucks mapped out that he knew I would be interested in. Richard is a wealth of information and could answer every question I had; very down to earth and relaxed guy. Richard is a tech guru. Once we found the vehicle I wanted, Richard and the finance team worked quickly and diligently to find me an extremely competitive interest rate and price. They were also patient and didn't mind explaining the process. Overall, my experience at Apple Ford was outstanding. They clearly train their employees around customer support and genuinely care about what they do. Their process for turning in a lease and buying a vehicle is streamlined. I now have my dream truck and intend on keeping as I can. More

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Great Customer Service Communicated with Richard via email throughout the day and he was very responsive and straightforward. Once I arrived at the dealership, I received gr Communicated with Richard via email throughout the day and he was very responsive and straightforward. Once I arrived at the dealership, I received great customer service throughout the purchase process. Very friendly and informative team to make my purchase an easy and fast transaction. More

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Moved through the process quickly Good experience at the dealership. Quick attention and I was very happy with my purchase. The sticker vs final price of the vehicle was very deceiving Good experience at the dealership. Quick attention and I was very happy with my purchase. The sticker vs final price of the vehicle was very deceiving, which would be my one negative comment. More

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love my new Lincoln extremely personable and respectiful sta I couldnt pick my car up for 3 days it was ready when I said I would come by in perfect condition even though it was raining they tried to keep it as I couldnt pick my car up for 3 days it was ready when I said I would come by in perfect condition even though it was raining they tried to keep it as dry as possible Richard sat in the car for almost an hour explaining all the wonderful features and setting my phone and garage door opener He was very thorough and I appreciated his patience since I am not very tech savvy Chris in finance found me a extenden warrenty I could afford altogether they made me feel very special More

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Poor Salesman Service! I was there looking at used Vehicles early this week and hoping the salespeople would say hi and knowing these people work on commission I was excited I was there looking at used Vehicles early this week and hoping the salespeople would say hi and knowing these people work on commission I was excited to buy the vehicle I was looking at. To my disappointment the two salesman that did see me gave me a smug look, I was happy to see Hispanic salesman but to my dismay I received a bad look. I said to myself, that’s fine, I’ll buy elsewhere. Thank you for being rude! Will never buy from here or send family and friends your way. More

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New 2018 F150 XLT Sport Buying Experience Bought a new 2018 Ford F150 XLT Sport Package Pick-up from Apple Ford. Was trading from a Ford F150 Raptor so was looking for a truck with some perfo Bought a new 2018 Ford F150 XLT Sport Package Pick-up from Apple Ford. Was trading from a Ford F150 Raptor so was looking for a truck with some performance but all the new technology and better gas mileage. Richard Martinez put me in a Ford F150 XLT Sport that had all the things I was looking for plus the 3.5L Twin Turbo 370 hp. ECO-Boost is getting about 20 mpg from the Raptor 13 with plenty of power. Richard is a tech wiz and setup my phone to work with the Ford Pass and Android Auto via the Ford Sync3 system. From Sales, to Finance with Mike, to Aftermarket Parts with Teresa (arranged for spray in bed liner and free loaner) and meeting service folks, Apple Ford has been first class. You also can't beat their free "Customer for Life" program (free car washes, oil changes, etc.) that other dealerships have charged me hundreds of dollars for! Love the truck and now an Apple Ford fan!!! More

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Professionalism From initial email interest, to sales, to finance, and the familiarization brief, Apple and it's employees were top notch. They definitely seemed as t From initial email interest, to sales, to finance, and the familiarization brief, Apple and it's employees were top notch. They definitely seemed as though they honestly wanted to put you into a car of your choice and save you money in the process. The familiarization / buttonology class was in depth yet designed for they laymen. If you are in the NCR, I would definitely recommend Apple. More

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Purchase of Ford Explorer Rich was a good salesman. The overall experience with Apple Ford was great. Did not feel rushed or coerced into purchasing. Will definitely recommend Rich was a good salesman. The overall experience with Apple Ford was great. Did not feel rushed or coerced into purchasing. Will definitely recommend to friends More

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Wasted time I made it clear on the that I wanted to turn in my lease and buy a new car. I also tell him about recent damage to the car and ask how the end of lea I made it clear on the that I wanted to turn in my lease and buy a new car. I also tell him about recent damage to the car and ask how the end of lease process works. Richard Martinez pushes hard for me to come in even though I tell him it's an hour drive. I ask him to talk to his leading expert and he gives the impression that he did. We even agree to a price on the car. I get there, he makes me wait 20 mins, and he says we need to schedule a separate inspection and I will be billed. I tell him we could have had this conversation on the phone. Instead of apologizing, he shrugs his shoulders. I say thanks for wasting 2.5 hours of my time and walk out. More

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