

I come from a background in the restaurant industry as a chef and general manager and moved to the car industry in November of 2014. I have always been a car guy and have been active in car clubs in the Portland area for over 20 years. In my spare time I play with old cars and vintage bicycles and try to keep up with my very active son.
Read more315 Reviews
Write a ReviewDealership Experience
6 yrs, 5 mos
Industry Experience
10 yrs, 11 mos
Specialties & Trainings
Subaru Certified
315 Reviews of Jim Rutherford
September 14, 2025
Let me sum up our experience with Royal Moore Subaru as nothing short of amazing. We came in to see our options on our current Subaru lease that expired in a few days and did not want to be at the deale nothing short of amazing. We came in to see our options on our current Subaru lease that expired in a few days and did not want to be at the dealership for 4 plus hours. While we hoped for a new Ascent lease, we did not think that Royal Moore Subaru would be able to meet our demands on monthly payment or the selection of the vehicle we wanted. Anthony, our sale associate, was outstanding in every way. He, and the rest of the team, not only got us the Ascent we wanted, but also the monthly payment we were looking for. Not only that but doing so faster than we have ever gone through the car buying process before. We even saw him running from place to place trying to get things done quicker. This was our third time leasing from Royal Moore Subaru, with the last time being not as good as the first time. However, this time they knocked it out of the park. Royal Moore Subaru has earned our business for life. I would highly recommend Royal Moore Subaru and more specifically Anthony for your next car driving experience, they will take good care of you. More
Other Employees Tagged: Anthony Baulknight
August 31, 2025
Buying a car can sometimes feel stressful, but at Royal Moore Subaru, I felt completely supported. From the moment I walked in, the staff greeted me warmly and took the time to understand what I was lookin Moore Subaru, I felt completely supported. From the moment I walked in, the staff greeted me warmly and took the time to understand what I was looking for. Javier and the sales team explained everything clearly, gave me space to make decisions, and checked in to make sure I was comfortable with each step. The process was transparent, and I never felt pressured into something I didn’t want. I ended up with a vehicle that I love, and the dealership made sure it was ready, clean, and in perfect condition before I drove off. I’d recommend this place to anyone who values honesty, professionalism, and great customer service. More
Other Employees Tagged: Clint Edwards, Nate Taylor, Javier Velazquez, Jake Fisher, Ari Farage
August 29, 2025
You provided great service by accommodating our objectives to purchase a hybrid Forester. We’re pleased with the vehicle from Jakira and the assistance with all the many safety, operational, mappin objectives to purchase a hybrid Forester. We’re pleased with the vehicle from Jakira and the assistance with all the many safety, operational, mapping and entertainment features from Jim. Thanks to TJ and Josh with the transaction details. More
Other Employees Tagged: TJ Johnson, Josh Turkington, Jakir Parris
August 28, 2025
Purchased a new 2025 Forester Hybrid as our 1st Subaru from Royal Moore. No pressure from sales staff and responded well to all our questions. Appreciate the fact that they schedule a follow-up appoint from Royal Moore. No pressure from sales staff and responded well to all our questions. Appreciate the fact that they schedule a follow-up appointment about 2 weeks after purchase to address questions, especially related to all the tech/safety features. Jim did a great job of giving us as much time as needed for this. Very satisfied with this dealership experience so far. More
Other Employees Tagged: Anthony
August 24, 2025
Henry was great and very personableble. Helped find a good deal and helped find a good vehicle that fit my needs. Helped find a good deal and helped find a good vehicle that fit my needs. More
Other Employees Tagged: Henry Hergenhan
August 22, 2025
We had an excellent experience with Royal Moore Subaru! Our salesperson, Rolo, was super knowledgeable and kind. Everything was easy and no pressure. A couple weeks after the purchase I had a follow up p Our salesperson, Rolo, was super knowledgeable and kind. Everything was easy and no pressure. A couple weeks after the purchase I had a follow up phone call with Jim, who answered all my questions about the car. So helpful! Jim was really great and said I can reach out if needed. So nice! I would definitely use Royal Moore Subaru again in the future! More
Other Employees Tagged: Rolo Cifuentes
August 22, 2025
We had an excellent experience with the Royal Moore team. Both Ed and Jim were exceptional. They took the time to patiently explain all the functions of the car. We know that they will be there as we work th Both Ed and Jim were exceptional. They took the time to patiently explain all the functions of the car. We know that they will be there as we work through our new car learning curve. More
Other Employees Tagged: Ed Walton, Jorge Cortes
July 20, 2025
Had a seamless car shopping experience at Royal Moore Subaru Auto Center! Logan was excellent and provided amazing customer service, very knowledgeable overall. Big plus for Logan not being pushy at all Subaru Auto Center! Logan was excellent and provided amazing customer service, very knowledgeable overall. Big plus for Logan not being pushy at all and making valued throughout the whole experience. Highly recommend this dealership! I’m leaving a happy customer with a brand new Outback Wilderness. More
Other Employees Tagged: Josh Turkington, Logan Smith, Ari Farage
July 20, 2025
Great experience ! Really appreciate how informative but not pushy Logan was. Overall 10/10 would recommend Logan and Royal Moore Subaru Really appreciate how informative but not pushy Logan was. Overall 10/10 would recommend Logan and Royal Moore Subaru More
Other Employees Tagged: Josh Turkington, Logan Smith, Ari Farage