I decided to shop local and look to purchase the new 2018 Lincoln Navigator in the local small town. The owner was very friendly and advised they would be getting 3 units for the year. I asked to book a test drive, he took my name and number, with a promise call. I followed up a month later, wondering what was taking so long, as the Lincoln website showed over 20 units within 60kms. I was advised they decided to no longer be a Lincoln dealer. I asked for a referral to another Lincoln dealer and received the name of the sales manager in Simcoe, a nearby city. I contacted the sales manager in Simcoe who was too busy to come to the phone, so I left a message with respect to the Navigator. No returned call to date. I purchased the Navigator elsewhere. Great vehicle so far, first week.
How hard is it to 1) track customer enquires, 2) call customers back?
Perhaps owners and managers are too busy to be involved in the direct sales cycle. I would think Lincoln customers are more discerning than this.
PS. I have been an offshore guy until this Lincoln, and I cannot believe the dealer experience difference, very poor for North American vehicles.