I traded in my Subaru Impreza for a Ram 1500. As a female, I am fotunate to be a mechanical engineer and a previously an auto mechanic, as well as the freedom of simply wanting a new vehicle versus needing one.
So with the Ram 1500 brochure and the internet I did the research to justify my switching vehicles and the went to 4 Ram dealers, in Ottawa, trying to get as close to the model I wanted.
I faced sexism, salesmen who didn't know their products and the whole "we have so much in common, lets be buddies sales approach". When I went into Southbank Dodge on a Friday at dinnertime, I was tired and fed up of trying to be manipulated. I met Youssef, I put my notes infront of him, which showed him the features and accessories I wanted, handed him all the data on my Subaru as a possible trade in. He looked at his available stock and said he could get me what I wanted, and took my cell # and email address; I left after about 15 minutes of very productive time and with a sense of being respected!
The next morning in my inbox was an email from Youssef laying out the monthly lease rates with & without my trade in.
He never pressured me to sign the deal and understood adding stress to my life wouldn't have been to his benifit; a smart and classy way to seperate himself from the other salesmen.
I love my truck, in the short time I've had it, Southbank Dodge has earned my future business with how I was respected and treated.