Family, Integrity and Community are easy words to put on your posters and plastic license plate frames. In reality, MY family was lured in during a pandemic and then EMBARRASED through a needlessly prolonged and misleading sales process. We're huge Honda fans who were simply renewing on a quality van and sedan, but ended up experiencing an out-in-the-open fleecing. Newmarket Honda showed NO INTEGRITY by using aggressive, opaque tactics. After a miserable experience, just about to sign, they threw in thousands in needless roadside assistance without asking my wife and I. Treated my family as a dart board for nickel and dime tactics. Only person who showed outrage was finance manger who shook her head at obvious shadiness. Disgusting, untrustworthy behavior like this indicates a sick organization that I do not recommend for car shopping or service.