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Company Press Release

DealerRater's VP of Sales Heather MacKinnon to Speak at AutoCon 2012

DealerRater's vice president of sales, Heather MacKinnon, will be a featured speaker at AutoCon 2012 to be held at the Aria Hotel & Casino in Las Vegas, Nevada, September 5-8, 2012.

Waltham, Mass. –August 29, 2012 - DealerRater, the world’s premier car dealer review web site, today announced that its vice president of sales, Heather MacKinnon, will be a featured speaker at AutoCon 2012 to be held at the Aria Hotel & Casino in Las Vegas, Nevada, September 5-8, 2012.  MacKinnon’s presentation entitled, “The Do’s & Don’ts of Managing and Leveraging Your Online Reputation,” will be held Friday, September 7, at 10:00 a.m.  Attendees will learn about the myths vs. the realities involving online reputation management and the “do’s and don’ts” of building credible, third-party reviews.

 “Online consumer reviews are the second most trusted form of advertising – increasing 15% in the past four years alone,” said MacKinnon. “Although dealers often understand the power of online reviews, they need to think offensively when adopting an online reputation management strategy.  Dealers are invited to join my presentation to gain best practices for adopting an offensive approach to effectively build and leverage online reviews for competitive gain.”

Attendees will take back to their dealerships numerous valuable insights and tips, including:

• A broader understanding of the importance of an online reputation both at the dealership and employee levels, and the necessary steps to effectively monitor and build online reviews.
• Best practices for building real, credible reviews and how to recognize potential pitfalls in soliciting and building online reviews.
• Key tactics for monitoring reviews across the Web, ensuring a proper review mix, and focusing efforts on third-party review content that matters to customers and prospects.
• Strategies for leveraging online reviews to boost showroom traffic and sell more cars across the Web and in the showroom.

MacKinnon is a recognized thought leader and author in the area of online reputation management. She is also a well-known, in-demand speaker at automotive industry conferences and dealer associations throughout the U.S. and Canada.

With 2012 representing the company’s 10-year anniversary, DealerRater enjoys distinction as the first and largest third-party review web site dedicated solely to automotive dealerships.  The DealerRater site has demonstrated record growth in consumer reviews and is fast approaching its 800,000th review milestone.   As a result, 25% of all franchised dealers in the U.S. have embraced DealerRater and its popular Certified Dealer Program  as a critical component to their online reputation efforts.  Certified Dealers are able to connect with DealerRater’s 9.5 million web site visitors while demonstrating an utmost commitment to quality customer service. 

For more information, visit, call 800-266-9455, or talk to the DealerRater team at Booth #416, at AutoCon 2012 in Las Vegas, Nevada on September 3-5, 2012.

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Tags: autocon, certified dealers