I walked into Budd's Cadillac dealership to look at the Cadillac SRV promotional pricing advertised. Not sure if I could afford the Cadi with the features I wanted, I initially didn't want to go into a deep dive sales cycle.
The front desk introduced me to Basil, a true gentlemen of a sales rep. I described the key featrures I wanted and my budget. Basil cut to the chase. He presented the SRX, its features and described the unique service and On-Star benefits. Then, he quickly ran some high level numbers and I realized the Cadi was definatlety at the top of my list. And I looked at almost every brand. I made a decision and paid my deposit faster than the time it took just to get a price at most other dealerships / brands.
There were three other brands that offered the features and budget I looked for, but the sales reps did not inspire confidence in the way Basil did. Basil is a fantastic commuicator and has an authentic dsposition.
Basil moved the process forward introducing me to Rob, the Business Manager who finalized the paperwork and offered some great protection plans and options. Rob was efficient and went through all of my end-of-lease options. He explained how the finances work with each option the pros and cons relevant to my current and future lifestyle changes. Rob know's is stuff and takes the time to educate his customers!!
The lease was signed, and the follow up paperwork for insurance was sent the next day. This entire process was informative and speedy...no hasstles! At the end of the paperwork process we ran into a very dissapointing snag. Another couple looking at the exact same vehicle completed their sale minutes before I did. Basil and Rob engaged another sales or business manager, Jason. Jason, very friendly and knowledgeable with a spring in his step went out to the lot and found another car with the exact same features and price. The colur was dark blue instead of black, however the dark blue looks great. Basil and Rob revised the paperwork for the new VIN number, plated the car and I was able to pick it up the next day.
The delivery process was excellent! Basil presented the car, polished , ready and waiting indoors. Basil gave me a tour of the service area and explained all the appointment setting options. He even offerd to book my service appointments simply by calling him directly! Then, he went through all of the tech features and vehicle operating funtions. He even dialed up On Star to activate my account. In fact, before I even went in to pick up the car, Basil sent me an On Star Link for account registration and app download. A senior sales manager Craig, came into Basil's office to introduce himself to me and welcome me as a new Budd's customer. He provided his contact information and offered an open door to support if needed in the future. Craig demonstrated a welecomed extra level of customer appreciation and support.
Every touchpoint at Budd's was excellent. It's clear their primary focus is the Customer Experience from front desk, to sales, busness managers and service. Everyone is an absolute pleasure to deal with.
Bottom line- The team at Budd's Cadillac are great communicators who listen to customers needs and respond On-Point!
I'll be back soon to replace the other car in my driveway when that lease is up.
Thank you Team Budd's!
I Recommend This Dealer:
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