Company Press Release

DealerRater Helps Auto Dealers Boost Visibility of Service Business with Launch of Certified Service Center

DealerRater launches Certified Service Center Program to enable auto dealers to boost the visibility of their service center and grow their service business with a suite of tools featuring a unique Service Center Review Page packed with service-specific information.

Waltham, Mass. - October 15, 2013 - DealerRater,the world’s premier car dealer review web site, today announced the launch of its new Certified Service Center Program.  Recent studies show that online searches for auto repair and maintenance have grown 66 percent in the past three years, and have even surpassed growth in car and truck searches by eight percent in the past year alone. DealerRater’s Certified Service Center Program enables auto dealers to boost the visibility of their service center and grow their service business with a suite of tools featuring a unique Service Center Review Page packed with service-specific information, such as amenities, hours, photos, top-reviewed service employees, as well as special offers and coupons.

“With the jump in online searches for auto maintenance and repairs, dealers need to differentiate their service business from independent service centers as well as local dealership competitors,” said Chip Grueter, president at DealerRater.  “We’ve carefully designed our new Certified Service Center pages to provide dealerships with critical customer connection points – like service scheduling and special offers – while also benefiting from priority placement in service center searches on our site and improved SEO for key auto repair search terms.”  

Key highlights of Certified Service Center include:

Enhanced and Unique Service Center Review Page: Comprehensive review page displays service center information such as amenities and hours, photos and top-reviewed service employees. Enables dealers to gain enhanced visibility for their service business and highlight differentiators, so in-market shoppers choose them.

Premium Review Page Ad Placement:  Enables exclusive ad placement of the dealership’s display ad on their own Service Center Review page. Helps more effectively brand dealership’s service business to in-market consumers.

Service Appointment Requests:  Enables the dealerships to receive online service appointment requests and book more service appointments online.

Special Offers & Coupons: Enables the display of service-related special offers and coupons on the dealer’s Service Center Review page so as to attract more service customers with enticing coupons and special offers.

Priority Placement on Search Results: Provides top placement on DealerRater service center search results pages. In-market consumers will see the dealer’s Service Center first when searching for service in their local area.

Service Employees Highlighted:  Displays top-reviewed service employees and associated reviews on dealership’s own Service Center review page.   Dealers can promote their excellent service staff for a competitive edge with employee reviews, bios, testimonials, photos and videos.

Improved SEO:  Helps boost search engine optimization results for a dealer’s service business and ensures in-market consumers find the dealership when searching for auto maintenance and repair online.

DealerRater Car Recall Page Links: Enables direct links to the dealer’s Service Center review page from DealerRater’s popular car recall pages, providing additional visibility for a dealership’s service business and service reviews.

Service-Specific Point-of-Sale Tools: Includes tools such as service reminder window clings, invoice stickers and service rating cards to encourage customers to write service reviews.  Helps dealerships increase their total service review count and gets customers talking about the service department.

Certified Service Seal:  A unique DealerRater seal differentiates the dealership from local competition by indicating participation in the Certified Service Center Program.

For more information, visit www.DealerRater.com, call 800-266-9455, or stop by for a demonstration at DealerRater’s booth #726 at the 15th Digital Dealer Conference and Exhibition, October 15-17, 2013, in Las Vegas, Nevada.

Tags: service reviews, service center, certified dealer