Bruce Herrera
Bruce Herrera at Longo Toyota

Bruce Herrera

Service Consultant

Longo Toyota

3534 Peck Rd
El Monte, CA 91731

Contact Me
4.8
55 Reviews

I grew up in Azusa, California and enjoying watching and attending the Los Angeles Kings, Oakland Raiders and LA Dodgers. On my days off, I like to go cycling and travel.

Dealership Experience

24 yrs, 1 mo

Industry Experience

24 yrs, 1 mo

Languages Spoken

English English

Spanish Spanish

4.8

55 Reviews

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55 Reviews of Bruce Herrera

September 13, 2025

Dealership Rating
Employee Rating

Very pleased with my recent experience at Longo Toyota and with Lizette. Lizette was very kind and warm when helping me with my new car, she even went above and beyond when she was honest about my car inc More

by Bryan N
Sales Price Transparency
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Recommend Dealer
Yes
Sep 15, 2025

Longo Toyota responded

We appreciate you taking the time to share your recent experience at Longo Toyota. It's great to hear that Lizette provided warm and attentive support throughout your car purchase. Her honesty and follow-through in addressing the scratch, along with the added touch of including the black decals, reflect the level of care we aim to provide. Your feedback helps reinforce the importance of accountability and customer-focused service. We're glad to know you were satisfied with how the situation was handled, and we look forward to welcoming you back when you're ready for your next Toyota or Lexus.

May 15, 2025

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Longo provides friendly, professional and knowledgeable customer service. And Bruce Herrera exemplifies this! Always a pleasure to do business here. More

by Glen Kuniyuki
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Service Time
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Recommend Dealer
Yes

Other Employees Tagged: Paul LeBlanc

May 15, 2025

Longo Toyota responded

We appreciate you taking the time to share your experience. Providing friendly, professional, and knowledgeable service is a priority at Longo, and Bruce consistently demonstrates that commitment. It's always a pleasure doing business with you, and we’re glad to continue supporting your automotive needs. Team Longo

March 09, 2025

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Excellent customer service. The work performed at the Longo 626 Customers outstanding. Will be returning back soon. More

by adrian_h98
Service Price Transparency
Workmanship
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Recommend Dealer
Yes

Other Employees Tagged: Sammy from 626 Customs

Mar 10, 2025

Longo Toyota responded

We appreciate your feedback! It’s great to hear that you had an excellent experience and that the work at Longo 626 met your expectations. We look forward to seeing you again soon. Team Longo | 626customs

March 03, 2025

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A customer since 1984. This service was handled in a timely and professional manner. My service advisor is Bruce Herrera and he is second to none. He kept me informed and a More

by wave-biting2e
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Recommend Dealer
Yes
Mar 03, 2025

Longo Toyota responded

Wow—since 1984! We truly appreciate your loyalty and are grateful for your continued trust in Longo Toyota. It's wonderful to hear that Bruce Herrera provided top-notch service and kept you informed throughout the process. Your kind words mean a lot to us, and we’re thrilled to know that you consider Longo Service the best. We look forward to serving you for many more years to come!

February 21, 2025

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Excellent managers took the time to hears us out, took concern in our needs Excellent service very friendly. More

by svincenemeth
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Purchase Time
Finance Experience
Recommend Dealer
Yes

Other Employees Tagged: Michael Kim, Doug Eroh , Aron

Feb 21, 2025

Longo Toyota responded

Thank you for taking the time to share your experience on DealerRater! We're happy to hear that our managers were able to listen to your concerns and provide excellent service. Your kind words about our team's friendliness and attentiveness to your needs are greatly appreciated. Longo Toyota Svc Center

January 25, 2025

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Best customer service in southern California. Very competitive pricing too. We drove two hours one way to purchased a Toyota Tacoma from Longo Toyota dealership, and it was all worth it. More

by dragonson
Sales Price Transparency
Trade-in Experience
Purchase Time
Recommend Dealer
Yes

Other Employees Tagged: Marcos Viveros

Jan 27, 2025

Longo Toyota responded

Thank you so much for your wonderful review! We're honored that you made the two-hour drive to visit us and are thrilled to hear that your experience was worth it. We take great pride in offering top-notch customer service and competitive pricing, and it’s great to know we met your expectations. Enjoy your Toyota Tacoma, and we look forward to serving you again in the future! Team Longo Toyota

December 19, 2024

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Excellent service! Our service rep, Bruce H. Is the BEST! Prompt, courteous, trustworthy! Keeps us regularly posted on the status of our car! We drive from the San Fern More

by Hybrid
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Recommend Dealer
Yes
Dec 19, 2024

Longo Toyota responded

We greatly appreciate you taking the time to share your experience! It’s wonderful to hear that Bruce H. and the entire team have consistently provided you with outstanding service. Your loyalty over the years means a lot to us, and we’re pleased to know that you enjoy the comfort and convenience of our waiting area, along with all the additional services we offer. Happy Holidays - Team Longo Toyota

October 24, 2024

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I have both bought my cars and serviced my cars at Longo for many years. I have always received curtious service and clear explanations of what is recommended. More

by prod-0.zeros
Recommend Dealer
Yes
Oct 24, 2024

Longo Toyota responded

Thank you so much for your thoughtful review on DealerRater! We truly appreciate your continued trust in us for both your vehicle purchases and servicing over the years. It’s wonderful to hear that you’ve consistently received courteous service and clear explanations from our team. Team Longo Toyota

October 23, 2024

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Agustin from service helped me with servicing my vehicle. Got me in and out in no time. Same great service from Longo as always to keep my car in good maintenance. More

by Htran909
Service Price Transparency
Workmanship
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Service Communication
Recommend Dealer
Yes
Oct 23, 2024

Longo Toyota responded

We appreciate you sharing your experience on DealerRater. It’s great to hear that Agustin from our service team assisted you efficiently and got you in and out quickly. We’re committed to maintaining the high standards you expect from Longo.

October 16, 2024

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Bruce in the service department is always very helpful and friendly! Great quality service at Longo! More

by katiek1513
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Recommend Dealer
Yes
Oct 16, 2024

Longo Toyota responded

We appreciate you sharing your positive experience on DealerRater! It’s great to hear that Bruce in the service department was helpful and friendly. Our team at Longo is dedicated to providing top-quality service, and your feedback reinforces our commitment. Looking forward to your next visit! Team Longo

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