I attended at Kingston KIa on Friday November 3, 2017 to get a trade-in valuation on my 2010 KIA. It was my intention to purchase a new Sorento. I was shocked when I was given a trade-in value of $1500. A quick search on Autotrader produced 6 vehicles with a retail price of $9, 998 to $13,900.
I do recognize there is a difference between trade-in (ie wholesale) and retail pricing. I was not expecting to be in the top echelon but I was expecting some level of respect and a value which was fair. I am very concerned when a dealership does not stand behind its own brand and wonder how the severe devaluation builds trust or loyalty in their brand. I also was appalled when the newest sales trick appears to be "blame it all on our wholesale contacts/purchasers" The dealership cherry picks the cars they want (those which qualify for corporate financing) and dump the rest at distress prices.
Good strategy ..some might see it as double dipping, where the dealership rips the customer off on trade in and maximizes their profit on their sales transaction.
I personally felt disrespected and denigrated by this process.
I would caution all to stay away from this toxic site and find a dealer who a) respects and stands behind his brand and values and respects the prospects who visit his loss. Kingston KIA is not such a place