While customers may be ecstatic about the new car they’re about to drive off the lot, shopping for car insurance doesn’t quite garner the … Read More »
Latest News
Review Gating: What Dealerships Need to Know
In recent months, the topic of “review gating” has been in the public eye, especially after Google updated its guidelines to prohibit businesses from filtering … Read More »
The Five Elements of a Great Salesperson Profile
A salesperson’s online profile is the digital front door to your dealership. About 97 percent of car buyers prefer to select a salesperson before they … Read More »
The Untapped Source for Attribution Learnings: Customer Reviews
Understanding the factors that influence a customer’s purchase decision is such a thorny issue that our industry devotes an entire conference focused solely on analytics … Read More »
What are the Real Reasons Women Buy from their Sales Adviser?
In 2018, women will spend an estimated $445 billion on new cars at franchised car dealerships. An average sized dealer sells 819 total new and … Read More »
Go Ahead, Text Your Customer
Let’s just open it up with a confession. Last night, I was online shopping during my kids’ bath. I know. I should have been giving … Read More »
How and Why Dealerships Should Build Brand Ambassadors
Salespeople sell cars. But brand ambassadors make your customers so happy that they tell other people about you and return to do business with you … Read More »
The Upside of Customization – Don’t Say ‘We Treat Everyone the Same’
8 Strategies to Add Value with Women Buyers In today’s hyper-competitive business, women car buyers are crucial for dealers’ success. Here are some game-changing data … Read More »