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DealerRater Announces Inaugural Consumer Satisfaction Awards

Online review website to annually recognize standout car dealerships in the U.S. and Canada

WALTHAM, Mass. – Feb. 17, 2015DealerRater – the leading car dealer review site for consumers – today announced its first annual Consumer Satisfaction Awards, an extension of its Dealer of the Year Award program, to recognize top-performing car dealerships who have received stellar customer reviews on DealerRater.com and DealerRater.ca.

“The competition for our annual Dealer of the Year Awards Program is fierce with winning dealers attaining consistently high reviews and ratings on DealerRater,” said DealerRater CEO Gary Tucker. “The Consumer Satisfaction Awards allow us to broaden our recognition programs to showcase a larger group of dealers for the great customer service they provide throughout the year.”

To qualify for a Consumer Satisfaction Award, dealers must meet the same requirements as the Dealer of the Year program, including at least 25 reviews in the previous calendar year, an average consumer rating of 4.0 out of 5.0 calculated quarterly, and a minimum of one review per quarter in the previous calendar year.

The Consumer Satisfaction Awards will be given annually to the top 10 percent of U.S. new-car dealers based on their PowerScore, as well as all U.S. used-car dealers and Canadian (new and used) car dealers that meet the Dealer of the Year criteria. A dealership’s PowerScore is calculated using an algorithm that considers the dealership’s average DealerRater star-rating as well as the total number of reviews written about the dealership during the calendar year.

Dealers recognized as Consumer Satisfaction Award winners receive recognition on their DealerRater Dealer Review page allowing the 12 million online visitors to the site to instantly identify the dealer as a provider of high-quality customer service.

“Being recognized as a 2015 Dealer of the Year and Consumer Satisfaction Award winner is a testament to the dedication of our amazing team and will absolutely allow us to set our dealership apart from our competitors both on and offline,” said John Driebe, Owner, Nissan Mazda and Infiniti of Elk Grove. “Anyone can talk price, but only a select few can let their clients brag about them. By continually promoting our success in customer service as demonstrated by ratings and reviews on DealerRater, we have attracted more shoppers to our showroom and our website, boosting our overall lead count and more importantly, our sales.”

For full details on the DealerRater Consumer Satisfaction Award, visit the DealerRater website at  www.dealerrater.com/company/consumer-satisfaction.aspx.  

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Tags: consumer satisfaction award, dealer of the year, customer service