Privacy Policy Privacy Policy

Last Updated September 7, 2012

DealerRater was founded in 2002 as the first car dealer review website worldwide. Our Canadian website, www.dealerrater.ca (the "Website"), is part of the DealerRater network and is operated by DealerRater Canada LLC ("DRC").

We take your privacy seriously, and work to ensure the security and confidentiality of the personal information you provide to us. Please read this Policy to learn more about how we protect your privacy before using this Website or submitting your personal information. By using this Website or submitting personal information, you consent to the collection, use, disclosure of your personal information (as defined below) in accordance with the practices described herein. If you do not agree with these terms, do not use this Website or provide any personal information to us.

What Personal Information We Collect
DRC collects personal information relevant to your use and the operation of the Website, including but not limited to your name, mailing address, phone number, e-mail address, IP address and payment information (including credit card numbers) ("Personal Information").

How We Use Your Personal Information
DRC will use your Personal Information to operate and facilitate your use of the Website, including but not limited to internal review, to improve the content of the Website, to verify or enforce compliance with the policies governing our Website and applicable laws or to protect against misuse or unauthorized use of the Website. DRC does not store your payment information, and will only use it for processing.

Limited Collection and Disclosure
Except where otherwise required or permitted by law, DRC limits the collection of Personal Information to what is necessary to effectively allow you to use the Website. DRC limits its use and disclosure of Personal Information to what is necessary to fulfill the purposes identified to you under this Privacy Policy. Personal Information is only kept as long as necessary to satisfy the purpose or purposes for which it was collected, or to allow DRC to fulfill legal, regulatory or business record retention requirements.

With Whom We Share Your Personal Information
DRC will not sell your personal information to third parties. In an effort to display offers that may be of interest to you, we have relationships with other companies that we allow to place ads on our Website. As a result of your use of the Website, such ad server companies may collect information such as your domain type, IP address and clickstream information.

DRC will not disclose your Personal Information to third parties unless disclosure is reasonably necessary to comply with law, law enforcement officials, in response to a validly issued subpoena, warrant, or court order, or is otherwise permitted by applicable law.

How You Can Access or Correct Your Personal Information
We will establish and maintain a file of the Personal Information that we have pertaining to you for the purposes described in this Privacy Policy, as amended from time to time.

You can request to review and/or update your Personal Information by writing to:

DealerRater Canada LLC
P.O. Box 541451
Waltham, MA
02454-1451

Or by emailing our Privacy Officer at: karen@dealerrater.com.

To protect your privacy, we and our authorized employees and agents will take reasonable steps to verify your identity before granting you access to or making corrections to your Personal Information.

Cookies
DRC uses "cookies" and other technologies to collect data that enables us to better understand and improve the usability, performance and effectiveness of the Website. Cookies are files sent to your browser and stored on your computer. If you do not want DRC to send cookies to your browser, you can set your browser options to reject cookies or notify you when a web site tries to put a cookie into your browser software. Rejecting cookies may affect your ability to use some features of the Website.

DRC gathers general information about visits to the Website. DRC uses this information to understand traffic on the Website, provide you with technical support, improve the Website, and provide the best online experience possible for our Users.

Withdrawing Consent
You may withdraw your consent to our collection, use and disclosure of your Personal Information in accordance with this Privacy Policy at any time, subject to certain legal restrictions and reasonable notice to DRC. Note that if you withdraw your consent to the collection, use and disclosure of your Personal Information in accordance with this Privacy Policy, DRC may no longer be able to provide you with access to and use of the Website.

How We Protect Your Personal Information
We take reasonable steps to protect your Personal Information in our custody or control from unauthorized access, use and disclosure, using security measures that are appropriate having regard to the sensitivity of the information. Our employees are trained and required to abide by our Privacy Policy.

Children’s Privacy
DRC is very concerned about protecting the privacy of children. DRC does not intend to collect any personally identifiable information from children under 13 years old or knowingly distribute such information. Children under 13 are not permitted to use the Website, and we request that children under 13 not submit any Personal Information to DRC. If a child under 13 has provided DRC with Personal Information, the parent or guardian of that child should contact DRC immediately at karen@dealerrater.com to delete this information from our files.

External Links
Where any links found on the Website link to pages not belonging to DRC, those external pages are not governed by this Privacy Policy. We recommend that you read the privacy statements posted on those other pages to understand their procedures for collecting, using, and disclosing Personal Information.

Processing and Storage of Personal Information Outside of Canada
Personal Information collected and administered by DRC under the present Privacy Policy may be processed and stored outside of Canada by DRC or a third party processor, and such Personal Information may be subject to disclosure in accordance with the laws applicable in the jurisdiction in which the information is processed or stored. These laws may not provide the same level of protection as Canadian privacy laws.

Challenging Our Compliance with this Privacy Policy
DRC will respond to individual complaints and questions relating to privacy. We will investigate and attempt to resolve all complaints.

To challenge compliance with this Privacy Policy, individuals should forward their concerns in writing to our Privacy Officer. The Privacy Officer will ensure that a complete investigation of all complaints has been undertaken and will report their findings to the individual in most instances within 30 days.

We know that protecting the privacy of our Website's Users is important. If you have any questions or concerns about your privacy and our role in protecting it, please contact our Privacy Officer, Karen Neal, at +1.800.266.9455 x714 or karen@dealerrater.com.