7 Alberta Subaru Dealers

Bought a used vehicle a few weeks ago. - Gfriesen03

Bought a used vehicle a few weeks ago. Overall a great experience. Friendly staff and very helpful. I had Ryder as a salesman he was very informative and very friendly enjoyed dealing with him. Ashlee the sales manager was very friendly and professional. I would recommend this dealership.

Clay gave me the best price and straight answers. - Edmontonian

Clay gave me the best price and straight answers. It is like buying a car at Costco. Quality at a fair price. Why go anywhere else.

This is very great experience, my first car in Canada. - qunorqueen_21

This is very great experience, my first car in Canada. Thanks a lot to Ben and Subaru.

I had excellent service from beginning to end! - Maniac

I had excellent service from beginning to end! Diane and Suzie were great to work with!

A few months ago I visited both Subaru dealers in the - HLee

A few months ago I visited both Subaru dealers in the city interested in a 2024 WRX Sport-Tech and decided to deal with Rally Subaru. What a huge mistake. They use their 'friendliness' to lure in customers, but once you sit down to negotiate final price, well forget it there is zero negotiating and that is when they start to play all the pressure tactics to get you to sign. Like "we just received a call customer interested in the same vehicle", or "supply chain issues have added to final costs". All xx moves. In fact they add "Dealer Value-added" packages that are mandatory, such as a package called "Safe and Secure", it includes tire puncture warranty and lost Fob replacement. This package added $1000 to the final cost. They try to say a fob cost $600 to replace, I can buy one on Amazon for $100. Another package that is mandatory is 3M Paint protection another $1000 way over priced for what they do. What was frustrating is that Subaru Canada lists this vehicle price including PDI, Doc fee, tire/air tax at $44615. We had to add Block heater for another $700, so total BASE price should have been $45315, but on the invoice they list base at $46896, what's the extras? So on the invoice is even more extras, they list a separate specific DOC fee and Tire/air tax again which is already included in the manufacture selling price. What should have cost all-in at $48000 they wanted $52313 which is about $4000 more in added Dealer profit. What was very offensive is an hour after I declined the offer they call me and said ok we can discount the doc fee, lol. What happened to the other guy right behind me waiting for it? Needless to say I checked other Alberta dealers and ALL of them were willing to sell at MSRP. I went Back to Subaru City and got a great deal, negotiated a discount and final price was $5000 less then what Rally wanted for exactly the same vehicle and added option.

I live in Edmonton and just bought a new 2024 Forester - Elwoody

I live in Edmonton and just bought a new 2024 Forester Sport from Subaru of Lethbridge. I wasn't overly impressed with the local dealerships here in Edmonton so, after checking out other Alberta dealerships, I had read good things about this dealership and I have no issues about driving a fair distance for a decent deal and good customer service. Kirk was the salesman who ensured it was a no nonsense deal. We agreed on the OTD price over the phone, it was very close to Subaru Canada's MSRP, paid cash. There was no pressure or attempts at pricey add-ons and he made it clear over the phone that would not happen. A very decent guy in person and ditto with Connor Cox. I highly recommend Subaru of Lethbridge.