I have a 2014 Elantra GLS that I bought brand new last year and I grew to like the car so much that
as soon as I realized that my beloved model would be replaced in 2017 I started to think about getting a 2015 or 2016 Limited and as soon as I made my decision I went to the dealership that, in my opinion, was the most professional of them all. Pathway Hyundai in Ottawa.
I went there on Tuesday November 24, 2015 and was looked after a Jason Kashin, I explained what I wanted and made clear that I wanted either a 2015 or 2016 Elantra Limited, they were out of 2015’s so my only choice then would be the 2016 which was ok, I had initially said that I was looking for a silver one but, after seeing a titanium gray in their lot fell in love with it and made clear that was the color I wanted. I was offered a deal of 10500 plus my trade-in 2014 GLS. I didn’t accept the offer on the spot as I wanted to make sure I spoke with my insurance company for a quote and I also wanted to check out a couple of other dealerships.
I sent Jason an email with pictures offering to include my after-market summer rims in the hope to get an even better deal and he politely declined which was ok. In his email he said that:
“I had a closer look at the deal that Keith (my sales manager) was offering and it was at dead cost in all aspects. The trade, the new car etc.”
I then replied:
“Just to clarify and reconfirm, your deal is my car plus $10 500, no other fees, taxes, nothing. I get a brand new 2016 Titanium Gray Limited Elantra, not a demo. I can put my summer tires in the factory rims and keep my winter tires and get summer tires in the new car.
Please confirm, we may have a deal by Monday” (November 30)
To my surprise his reply was:
“I'm waiting to speak with my Sales manager and will get back to you!”
Which I found odd since as per his previous email the offer was firm as stated above.
Then I got this email:
“Hope you are having a great Friday afternoon so far. I have some slightly bad news...
We were using the Black Friday incentive when we met the other morning. The program was only on selected models which Hyundai Canada assigned. We had the one silver Elantra and we had one polished metal Elantra. Both have now been sold. If one of those colours was still of interest unfortunately the price has to be adjusted to a difference of $12,500 taxes included.”
After this all I can say is WOW! No previous mention that the deal presented on the 24th was a Black Friday incentive, no mention of the colors available…to top it all off that email stating that the deal was “at dead cost” etc. and then raise the bar to the tune of 2 grand is awfully disgusting.
Needless to say, I am VERY DISAPPOINTED and even hurt, I know Hyundai is in the business for the money but I also know there are fair and unfair ways to treat a customer. In my code, when an offer is presented and when it was restated that it was firm then the offer has to be firm, saying later on that it was a Black Friday incentive (still on Black Friday by the way) is not only unprofessional, it is deceitful and disrespectful.
I know from experience that car salesmen often use dishonest ways to sell cars but this is more than blatant dishonesty.
I sent an email to the President of Pathway Hyundai which went ignored.
I sent a message to Hyundai Canada via their Faceebook page, they apologized profusely and then someone called me, they asked if I wanted them to get someone from Pathway call me and I said I did. Nobody ever called.
Pathway? NEVER AGAIN